Riverford began as a small organic farm based in Buckfastleigh in Devon. By early 2010, Riverford had created a network of farms across the UK and was delivering 45,500 organic vegetable, meat and dairy boxes weekly to 60,000 households nationwide.
Jellyfish designed and developed a new Riverford campaign microsite. When the browser wanted to place an order, they were diverted to the main Riverford site on the 'place new order page'. To avoid any customer confusion or leakage points, Jellyfish requested the client create a unique order page solely for customers arriving via the Jellyfish microsite.
Jellyfish took over Riverford's existing Google AdWords account in August 2009. The keyword portfolio was expanded upon and built in the Jellyfish structure which was also implemented through the new Yahoo! and Bing accounts, ensuring that Riverford was represented across all the networks. In the first month of POC when positive sales volumes were logged, the original keywords in the account were restructured into the Jellyfish structure for ease of management.