We use a tried and tested 'blueprint' methodology for running PPC campaigns. This framework has been formulated using years of experience running numerous, complex, high volume PPC accounts. There are five main components to the blueprint methodology:
We believe it is imperative to formulate a robust strategy, whether implementing a new PPC campaign, or taking over an existing account.
Once the PPC account has been created, the work has only just begun. Ongoing testing and optimisation is essential if the the best results are to be achieved.
There are numerous procedural, and often laborious, tasks that are required on a regular basis when managing PPC campaigns. We refer to these as general houskeeping.
Once a strategy is in place the next stage is to ensure that the PPC account is created and structured according to well defined best practices.
Defining what type, and what frequency, of reporting is required for campaign intelligence, insight and optimisation is a key consideration for both us and our clients.