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Defining what type, and what frequency of reporting is required for campaign intelligence, insight and optimisation is a key consideration for both us and our clients. As standard, our reporting suite will contain the following:
Site Performance Analytics
Client's Industry Updates
Digital Marketing Industry Updates
Strategy - Short, Mid & Long Term
Test Results
Campaign Event History
Competitor Intelligence & Analysis
Campaign Performance Metrics
Access to JUMP (non-black-box CPA campaigns)
All the work that goes into growing and optimising the traffic generated by a PPC campaign is only half the job. Post the click is just as important if a campaign is to achieve maximum return on investment.
We spend a great deal of time analysing the user journeys and wherever possible we try to share our insight with our clients.
Find out more about our insight, analysis & reporting.
Part of the Jellyfish ethos is to 'live your campaign'. We regularly send useful industry updates to our clients and prospects. These include links to sites, articles, videos and blogs that may offer additional insight that will assist their overall marketing strategy and business objectives.
We are passionate about the Search Industry and as a result our people - all experts in their fields - like to talk about it.
Members of the Jellyfish team regularly give their opinion on latest developments and innovations from within the Search industry and prepare documents containing their findings. These POV (Point of View) documents are distributed to existing clients and prospects who like to keep their existing agencies or in house teams in check.
To read some of our latest POV’s on subjects such as Google+ and the new Facebook Timeline application please. View our blog to see more of our POV documents.
Jellyfish are proactive in the strategic management of your account We use campaign data (current and historical), industry insight, knowledge, experience and constantly-evolving network innovations. We understand how your business priorities can change, and how the strategy of the campaign needs to reflect this.
We regularly develop and add to short and mid-term strategies covering specific keyword management, targeting, ad scheduling and bid adjustment to name but a few. The longer term strategies can range from a proposal for individual seasonal campaigns or identifying where your campaign could benefit from further investment to coincide with your KPIs.
Test, analyse and refine. It's our core methodology and it consistently delivers results for our clients. Regular testing helps to highlight potential efficiencies within a search campaign and is a key feature to building the short, middle and long term strategy of a client campaign.
As part of our account management service, we offer thorough reporting on our tests. This includes all objectives, metrics, results and conclusions, giving our clients useful insight so they can make educated decisions about how to best use their PPC spend.
Prospective clients often tell us that they are unsure of what their agency does on a day-to-day basis. they are often also not sure what particular events may have caused the effects they are seeing in their online performance.
Understanding your campaign is key. As part of Jellyfish's unique methodology, we track all activity, we record it, and we report it back to you.
We look at our clients' competitors in great detail. We examine their Google Merchant Centre feeds, product reviews, natural search results and rankings, and social campaigns including viral and other videos. This helps us guage what you need to focus on to take hold of your share of the marketplace. This analysis will also help you in setting up your PPC activity and also later broaden your activity through other channels.
PPC management, actively monitoring new competitors, maintaining your own brand terms above other competitors, as well as ensuring your ads appear against competitor terms will ensure you can maximise your exposure on the paid search landscape. By keeping abreast of industry themes and maintaining offers that are equally competitive you can ensure you get the best volume and return from your investment.
Understanding how your search metrics are performing is key to ensuring campaign success.
As well as clear reporting on impressions, clicks, CPCs and onsite conversion we also report on your campaign CPA so you can fully understand how your business is performing. View our interactive metrics tree to see how all the metrics work together.
JUMP offers fully transparent access to performance data, with custom tailored reports being made available upon request. At any stage our clients can view granular keyword data (including trend graphs) over a 56 day period for any of the following metrics;
All of these metrics can be viewed across all match-types for all networks.
