Paid social

Paid social is an important and effective channel for engaging with and converting your consumers. As the social networks look to generate more revenue, marketers have to pay to achieve big social results. Dwell times, advanced targeting and massive reach make it an attractive option for many marketers. We help you understand where your consumers are interacting online and the best way to engage with them.

Audience segmentation

Understanding your best audience segments is the first step to designing a successful paid social campaign. We use a mix of 1st and 3rd-party data along with the social network platforms to identify where your unique audiences are most active. We can then target them with the right creative assets that match both the platform they are using and the type of content they are most likely to respond too.

Ad creation

To help us create the assets that work best for each audience segment and social network we have a team of creatives, designers, and developers. We can create simple but effective text and image based ads all the way through to some of the more technical formats like lead ads and feed based dynamic creatives. We also have a full video production studio to help create video content to drive engagement within your paid social executions. 

Cross-platform activation

Setting up accounts and campaigns across Facebook, Instagram, Twitter, Snapchat, and Pinterest isn’t always straightforward. Our team of experts manages this whole process from account creation and billing preferences through to targeting and message consistency.

 

Bid & budget optimization

We use a range of tools and techniques to make sure daily budgets and bids are set at the correct level to drive the best possible performance against the agreed KPIs.

 

Ad optimization

To maintain and improve engagement with each audience segment and to avoid ad fatigue, we constantly rotate ads and test multiple variations and formats within each campaign.

 

Reporting & conversion tracking

We have a suite of reports to help you understand the performance of your paid social activity. We can also help you understand attributed post-click performance with all your other digital channels across desktop and mobile. 

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