As part of your social media audit, we use social listening tools such as Brandwatch to see which social networks drive the most conversations about your brand, what sentiment is attached to these conversations, and which mentions have driven the most visibility. We also delve into your audience and industry demographics so you can learn who is having these conversations, what their interests are and what motivates them. These insights will then inform an audience-driven social strategy.
We also examine each of your individual social channels, looking critically at the type of content you post and what you can do to generate more engagement, grow your audience and drive more website traffic. We make technical recommendations for optimizing your social channels for search engines as well as increasing the discoverability and reach of your content.
Our social audit looks at your key competitors too, benchmarking your performance against industry leaders and making recommendations on how you can out-perform them and gain an online share of voice. We’ll also examine their latest content and campaigns, offering insight as to how they’re engaging their audience and how you can use this in your own social campaigns.