Jellyfish Unified Marketing Platform
Understanding the many ways in which we can positively affect the performance of a campaign is extremely important. However, ongoing analysis of metrics, identification of opportunities and facilitation of changes is just as important, if not moreso.
Managing campaigns to a fixed CPA, when there are potentially hundreds of thousands of keywords, requires defined and disciplined campaign management processes. You need quick and easy access to relevant performance metrics, campaign information and the ability to log in and make changes easily, at each point in the campaign management workflow.
Our JUMP system, a proprietary tool designed and built by Jellyfish, is a contextual workflow application which provides all of this functionality.