Avondale came to Jellyfish looking for support with developing their online B2B strategy. Combining predominantly offline, lead generated data and digital know-how, Jellyfish used Avondale’s existing CRM dataset to identify key opportunities across the B2B landscape and ran paid search campaigns across the UK, specifically targeting London and the South East of England.
We drove high quality business selling leads for the Avondale team on the ground to then nurture through to close. Jellyfish also worked closely with Avondale to provide the in-house marketing team with a more intuitive and granular CMS solution. Thus providing them with the ability to proactively coordinate website activity with the paid activity being run – allowing for a joined up approach and seamless user journey.