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Big impact social branding for Europe’s #1 golf brand

Callaway, one of the most respected brands in golf.

They wanted to cement their #1 position in Europe with big impact social media campaigns to support their brand calendar of events and product launches.

They needed an ambitious agency partner with expertise in social, and a genuine passion for the game. Below we detail some of the campaigns we've run for Callaway and give you a view of what they looked like.

After the very successful relaunch of the iconic Big Bertha driver in 2014, Callaway wanted to maintain momentum and reclaim the mantle of top golf hard goods company in Europe.  

Social channels, namely Facebook and Twitter, were chosen as the priority playing field, and Jellyfish set out to:

  • Establish the largest share of voice amongst the competition
  • Increase following and engagement with core demographics
  • Expand the reach of the brand to new target audiences
  • Help amplify the launch of new products and core events 

Jellyfish started straight away with research and planning using Brandwatch for audience and channel level insights.  After defining the personas and platform specific content strategy, the foundation was set for a big year in 2015.

golfer

#ViewFromTheTee

We established a regular schedule of new ‘hub’ content with emphasis on channel-specific content formats to increase engagement.  Pictured here, #ViewFromTheTee  ‘golf porn’ on Instagram.

Sand bunker on a golf course

#CallawayGrandSlam

The biggest tour events of the year make up the Grand Slam of Golf.  We put together a huge social campaign, incorporating a quiz element to find out which #TeamCallaway player you are, and a fantasy league for the overall winner of the #CallawayGrandSlam.

Callaway Grand Slam

For the launch of the Great Big Bertha, we set out to hear from the fans, what exactly does great feel like, with the hugely successful #GreatFeelsLike campaign.  We asked for fan responses, and then turned select one into Callaway branded Twitter cards.

callaway twitter
callaway twitter
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