This was so they could enable simple, effective customer journeys, improve personalized marketing efforts and provide optimum returns from a best-in-class digital experience.
boohoo.com's teams were working across Coremetrics and Classic Google Analytics as well as a legacy Tag Management Solution. They wanted to simplify and structure their data for an enhanced experience and appropriate marketing messages for their customers.
- Effectively optimize two separate eCommerce platforms with large website inventories
- Improve local geographic customer service, across the US, EMEA, and Oceania
- Achieve more accurate data for analysis-based decision-making
- Reduce internal processes and time spent managing and deploying tags
- Reduce high-maintenance costs and the disrupted data resulting from multiple systems
- Organize hundreds of tags across multiple containers for better management and reports