Delivering growth through mobile paid search strategy

FastSMS are the UK's #1 Business SMS Platform provider. With the highest customer satisfaction rating in the UK; FastSMS offer competitive prices and an easy to integrate web-based SMS solution to help businesses achieve their text marketing goals.

Jellyfish assumed control of FastSMS’ PPC account in September 2014 and were tasked with increasing the volume of sign ups generated via paid activity in the UK. Using historical data already existing in the account, Jellyfish were also measured against our ability to introduce efficiences of spend and incremental reductions in cost per acquisition over time.

In order to provide the marketing team at FastSMS with actionable data, off of which they could base key business decisions, Jellyfish also produced and customised an automatic reporting solution to provide the in-house team with increased visibility of PPC and organic conversion data.

The objectives

The following objectives were set by our client:
  • To provide a holistic goal tracking solution and improve the in-house marketing team’s visibility of overall account performance
  • To improve the efficiency of the paid search activity already being run
  • To develop and execute a comprehensive mobile search strategy
fastsms landing page screenshot

The solution

Having restructured the account to conform to Jellyfish best practices, Jellyfish quickly set about optimizing the user’s journey with Fast SMS and provided the Fast SMS development team with a set of conversion optimized landing pages to implement.

After initial split test results proved promising, these were then rolled out across all PPC campaigns and a 41% MoM uplift in CVR soon followed.

Jellyfish also optimized ad copy and campaign settings for mobile devices in line with a growing emphasis on mobile strategy and increased the number of mobile signs ups by 200% over a six month period.

fastsms homepage
100%Increased PPC sign ups
61%Decreased CPA
22%Reduced account spend
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