Developing a programmatic design strategy for UAE airline

In a market as busy and competitive as travel, it's crucial to stand out. To do that your creative needs to be better than your competitors. That's why flydubai came to Jellyfish.

flydubai was officially set up in March 2008 by the Government of Dubai, forming the city's first low-cost airline. 5 years after its inaugural commercial flight, flydubai is now making more than 1,400 flights a week with over 500 pilots and 1,000 cabin crew taking thousands of passengers to destinations throughout the region.

The airline approached Jellyfish as it needed to improve it's digital display offering. The brief was complex as the display needed to support various offers, in various regions and in various languages all with the combined aim of delivering sales.

The objectives

Having met with the client, we were set the following objectives:

  • Ensure consistency of brand messaging through the creation of digital brand and style guidelines
  • Increase the speed of production of display assets through the development of online advertising templates
  • To move from being reactive to proactive through the implementation of a cross-channel digital strategy
airplane chairs

Jellyfish produced a range of creative materials for flydubai, from infographics to display advertising creative.
We started the partnership with an intensive brand immersion trip to the company’s headquarters in Dubai to gain a thorough understanding of
the company’s goals and objectives and its operations.

Following our visit to meet the flydubai team, we assessed the challenges faced by the business, identified and prioritized the opportunities that would allow the business to move from being reactive to proactive.

The relationship was focused on creating a seamless programmatic experience. This involved developing systems for increasing the speed at which sales collateral is produced, in line with the rapid expansion of the business and the development of routes into new destinations.

flydubai display banners
flydubai display banners
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