Technical optimisation and content outreach to drive new users to hotel brand

Fuerte Hoteles are a Spanish hotel chain based in Andalusia, Costa del Sol, Spain. Consisting of six hotels and two sets of holiday apartment complexes, Fuerte Hoteles are a sustainable tourism provider and offer a variety of choice for holidaymakers.

Jellyfish ran organic SEO campaigns focusing on the UK holiday market on behalf of Fuerte Hoteles. We focused primarily on onsite technical optimisation recommendations, offsite content outreach and diversifying Fuerte Hoteles’ core keyword portfolio.

Jellyfish also produced interactive maps for the Fuerte website to help engage new users with the brand whilst at the same time encouraging brand advocates to share their Fuerte Hoteles experiences.

The objectives

  • To improve organic SEO visibility across key terms within a competitive UK hotel market around key times of the year
  • To devise an organic strategy to increase off-peak, organic revenue streams
  • To generate additional brand advocates for the Fuerte Hoteles brand within the UK
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The results

In a highly competitive and constantly evolving organic landscape, Jellyfish identified a hyper-local search strategy as being key to success.

Optimizing the Fuerte Hoteles website for local search by refining hotel and apartment specific pages, we went from 0% of our organic sessions being generated through local queries to 17% in just over a year.

Jellyfish also produced a highly engaging and interactive map featuring each hotel and local activities. This assisted in increasing the number searches generated around individual hotel locations. This content also encouraged users to share their experiences via Instagram, building a community of happy customers who began extending the organic reach of the Fuerte Hoteles brand.

Along the way, Jellyfish also assisted Fuerte Hoteles with a number of key website migration projects – ensuring that previous website’s positive performance was always passed onto the next.

Fuerte Hotels website
31%increase in off-peak revenue
105%increase in new organic users
68%increase in organic visibility
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