Launching an online brand
So in May 2013, after a lot of hard work and delicious curries (all in the name of research) Hari Ghotra was launched online. A brand new style, new photography, and stunning videos were combined with colorful sections packed with inspirational content on how to cook her amazing recipes. Since then, Jellyfish have continually worked with Hari to build her online presence, user base, and social following, and refine and improve every element of the site.
And as her status has grown, she has drawn attention to her distinctive brand from other successful companies. We are very proud to say she has recently moved into her new role as the Executive Chef of Tamarind Kitchen. We feel this is an amazing achievement and one we are extremely happy to be part of.
By bringing together all our experience, all our divisions, departments and creativity, we wanted to produce, establish and grow a new online brand. We wanted to build up the eCommerce angle and eventually create a new digital celebrity in Hari herself.