Jellyfish provided the strategy for social outreach, advertising, and email marketing, as well as developed the creative look and feel for all of the social properties leading up to and during NDAM. Jellyfish and JDRF utilized Thunderclap which shares a single message, flash mob-style through Facebook, Twitter, and Tumblr. The platform allows supporters to sign up in advance, and then blasts a unified message from each account at the same time, flooding news feeds with the JDRF message. Jellyfish and JDRF also utilized an email marketing campaign to reach supporters prior to NDAM.
The social strategy focused on re-engaging previous supporters. Through Brandwatch, we were able to gather insights on previous JDRF social campaigns and analyze relevant conversations and keywords. Our team then ran Facebook and Instagram ads targeting audiences of consumers who liked JDRF, their friends/followers, and those who like similar causes. The reach was extended to new audiences and users that were discussing related topics.