Shaping a digital strategy in highly competitive party supplies market

Everyone loves a good party. Party Pieces is where you need to be should be planning any celebration. Whether it's balloons or baby shower bits, they have it all.

Founded in 1987, Party Pieces have successfully built a vast number of best-selling party ranges from the latest children’s themes and 1st birthday ranges to parties for all ages and occasions.

Party Pieces came to Jellyfish to build out their digital strategy and drive more leads to their site. You'll see from below that the results are strong, giving us all a reason for a good old knees up!

The brief 

Jellyfish runs Party Pieces' PPC activity and provides the in-house Party Pieces team with analytics support and actionable data insights. 

A highly competitive search landscape, Jellyfish regularly monitors competitor activity and determines new ways to innovate our paid marketing approach to ensure that we are always one step ahead.

Viewed as an extension to the Party Pieces team, Jellyfish has also helped Party Pieces to shape their digital strategy and inform key next steps in campaign optimization.

 

The objectives 

•    Increase order volume year on year by 10%
•    Maintain a steady CPA YoY
•    Provide a more holistic eCommerce tagging and analytics solution

 

The solution

Ensuring that the Party Pieces brand was well represented across the party supplies landscape. In order to review brand performance, Jellyfish devised a series of structured brand ad copy tests to ensure that click through rate was maximized to generate high average value brand orders and drive an increased return on investment.

Realizing that we were driving increasingly more qualified traffic to the Party Pieces website, Jellyfish also set about reviewing the Party Pieces analytics set up and promptly implemented enhanced eCommerce tracking and revised path to conversion funnel tracking, thus, allowing the Party Pieces order fulfillment team the opportunity to review and refine their checkout process to continue incrementally improving return on investment as well as repeat customers.

party pieces website
27%increase in order volume
10%decrease in order CPA
24%increase in account CTR
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