STA Travel were interested in building programmatic into their current display activity by using DoubleClick Bid Manager alongside the Google Display Network.
The brief was to promote their January sale offers and increase flight and tour bookings. Creative messaging covered both flights and tours, encouraging consumers to ‘Paint your world blue’ with up to 40% off flights and up to 35% off worldwide 18-35’s tours.
We adopted DoubleClick Bid Manager for this travel brand to bid smarter and improve ROI during the particularly competitive travel season in January.
We tested various keyword, placement and audience strategies for prospecting activity. Using bespoke interest audience targeting in DoubleClick Bid Manager to segment the different audiences for flight and tour bookings.
We utilized the fact they had a Google Analytics 360 account by syncing up it up with DoubleClick Bid Manager to measure the transaction value from each line item, informing optimization actions and improving overall campaign ROI.