Email Marketing Specialist

Email Marketing Specialist

London, UK
Salary: £Competitive

The Role

Jellyfish delivers digital marketing solutions across the world for a host of impressive brands from their offices in the US, Europe, and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid media, UX, SEO, social media, analytics, optimization, creative and development solutions.

We are growing our email team in the UK and looking for a talented Email Marketing Specialist. This is a London or Brighton based role, reporting into the Email Marketing Manager. The ideal candidate will have experience developing email strategies and executing tactical email marketing campaigns along with reporting and database management; content development a plus.

Responsibilities

  • Daily hands-on execution of email marketing programs in support of company and client objectives. This includes ownership of the setup, maintenance, and review of recurring and triggered email campaigns, maintaining a current understanding of email marketing best practices and applying them to the execution of our email campaigns. 
  • Manage Day-to-day email processes including the coordination of email distribution, administration of multiple ESP systems, calendar management and reporting. 
  • Analyse email campaign results and report campaign performance, summarising key insights, and offering recommendations. Work with analytics team to understand business and customer needs and site analytics required to measure email success.
  • Support and develop email marketing strategies and campaigns including targeting, set-up, end-to-end testing, execution, strategic analysis, and optimization.
  • Write detailed briefs for creative and development teams and collaborate to create world class email campaigns.
  • Serve as a main point of contact for data integration for multiple platforms and systems ensuring integrated program management and optimal use of third-party programs and partnerships.
  • Make recommendations and promote the use of innovative email features and capabilities including dynamic content, interactivity, intelligent targeting, personalisation, database segmentation, APIs and email templates.
  • Manage and develop email test & learn roadmap. Plan, optimise, analyse , A/B test, and make recommendations on improving email performance & conversions
  • Stay current with regulatory industry standards related to email–ensures best practices through email compliance and spam regulation (GDPR, CAN-SPAM) and share email program insights and recommendations with marketing managers and colleagues.

Experience Required

  • Experience in email marketing with working knowledge of sophisticated email marketing and marketing automation solutions
  • Bachelor’s degree in Marketing, Public Relations, Communications, or equivalent combination of education and related experience
  • Ability to analyze data issues and produce working solutions
  • Ability to work in a fast-paced environment and work independently.
  • Excellent written and verbal communication skills.

 

Skill Requirements

  • Working knowledge of digital analytics tools (e.g., Adobe Analytics, Google Analytics)
  • Experience with email marketing software (e.g., IBM Marketing Cloud, Dotmailer, Salesforce Marketing Cloud, Marketo, and/or Hubspot a plus)
  • Working knowledge of HTML, CSS & mobile email design.

Key Attributes

  • A motivated self starter 
  • Exhibits a high level of attention to detail
  • Highly analytical and data driven
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm
  • Flexible, versatile and copes well under pressure
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback
  • Has high personal standards and promotes them in others
  • A valued team member, who upholds Jellyfish’s values and professional integrity at all times
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