Marketing Cloud Practitioner Lead

Marketing Cloud Practitioner Lead

New York - New York

The Role

We are growing and looking for a Marketing Cloud Practitioner Lead to lead the  implementation of new Salesforce Marketing Cloud opportunities and help build an inbox marketing function in the US. This role will work closely with Jellyfish's other business channels helping to educate  members, share expertise, and be instrumental in helping to grow the agency’s direct consumer interaction offerings. The ideal candidate will have experience leading a marketing database oriented team as well as developing strategies, executing email marketing campaigns and an understanding of data integration into/out of Email Service Providers (ESP) as well as a technical aptitude.

Responsibilities

  • Lead the capability which is responsible for the  implementation of SFDC Marketing Cloud services including Krux, ExactTarget, Social Studio or equivalent services
  • Support Sales Lead of Salesforce partnership on new business opportunities
  • Work closely with Analytics and Data teams to provide a best in class SF and Google integration services which leverages the best that both platforms can offer for the Advertiser
  • Lead complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions
  • Collaborate with other business channels to  devise appropriate cross-channel efforts and communication streams
  • Proactively research and identify opportunities to further drive revenue through customer campaigns and improve marketing efficiencies

Skill Requirements

  • Bachelor’s degree in Marketing or related field
  • Salesforce certified with extensive experience in SFMC implementations.
  • Demonstrable experience in email/customer marketing, CRM, analytics or equivalent
  • Cross -channel business acumen
  • Passionate about leveraging data to achieve business outcomes
  • Highly proficient with marketing technologies (specifically campaign management, data management platforms); general knowledge of HTML
  • Proven ability to manage, develop, and mentor a team
Contact
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  • Select Service
  • Analytics
  • Brand
  • Consultancy
  • Conversion Rate Optimization
  • Display
  • DoubleClick Partnership
  • Email
  • PPC
  • SEO
  • Social
  • UX
  • Video
  • Websites
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