Optimisation Manager

Optimisation Manager

London, UK
Salary: £Competitive

The Role

We have an exceptional opportunity for an ambitious Optimization Manager to join our London office. The ideal candidate will have extensive demonstrable experience & passion for Conversion Optimisation, Personalisation & Usability, towards given goals & deliverables.


You will have a proven track-record and will be focusing on Optimisation research, planning, testing implementation, management & reporting on projects and stand-alone optimisation deliverables.


You will be primarily responsible for delivering optimisation products and services both used within and sold externally to Jellyfish clients.

You will be providing project-led feedback for helping Jellyfish develop the products, processes, methodology & strategy within bigger technology stacks & agency contexts.


We are looking for a passionate Optimiser in thought and best practices that thrives in teamwork and delivers on budget and in time.


  • Reporting to the Director of Optimisation to deliver & evolve the journey and landing pages optimisation function & process
  • Delivers tactically excellent Optimisation & Personalisation services for clients
  • Experienced in running A/B split, multi-page, funnel and multivariate (MVT) testing to improve customer experience and increase site conversion
  • Ability to plan, execute & manage high quality landing page optimisation projects and website usability audits in a timely manner and within budget
  • Responsible and accountable for the overall satisfaction, the day-to-day communication and relationship with the clients as well as their retention
  • Through the delivery of successful campaigns, the Optimisation Manager continuously grows the recurring revenue of the clients delivering year on year growth
  • Proactively provides ideas for increasing the net profitability and average life value of the client projects they’re accountable for
  • Ability to troubleshoot and spot existing issues with Client optimisation tests/projects & landing pages and present results internally or externally through the production of high quality documentation, as well as verbally
  • Produce detailed client facing website audits & usability reports, surfacing trends and recommending areas for improvement of both websites and related marketing activity, identifying areas of opportunity to improve conversion through usability enhancements
  • Work closely with the Director of Optimisation to produce Jellyfish point of view and best practice guides for distribution to clients and on the company blog

Experience Required

  • Evident experience in digital marketing Optimisation and the creation, optimisation and testing management of website journeys & landing pages as well as accountability for big annual billings
  • Experienced in using main-stream A/B and multi-variant testing technologies (ie. Google’s Optimize & Optimize 360, Optimizely, Adobe’s Test &Target, Optimizely, VWO, etc.)
  • Strong understanding of Jellyfish’s marketplace and informed in new and emerging initiatives
  • Good understanding of the optimisation & personalisation industry, is aware of the latest tools, techniques and methodologies like ML, AI and how they’re being applied in different verticals
  • You are informed in terms of competitor offering and how the Jellyfish solution compares.

Skill Requirements

  • Confident in guiding other individuals and working in teams
  • Excellent understanding of how to use web analytics (eg. Google Analytics 360, Adobe Analytics, etc.) and the ability to story-tell towards optimisation recommendations
  • Strong understanding and experience on how to use user behaviour monitoring data & user behaviour capture platforms (heat-mapping, live user testing, surveys, etc).
  • Ability to work effectively as part of a team
  • Understanding of how to apply user-centred interaction design & mainstream usability principles & methodologies when forming optimisation recommendations.
  • Understanding of how to use prototyping & wire-framing tools to communicate recommendations to the creative team
  • Any design skills (Photoshop, InDesign, etc.) would be an advantage.
  • Working closely with development, design and marketing teams the understanding of Big Query, Google Tag Manager, JavaScript, HTML, CSS, mainstream CMS technology, is a definite advantage.
  • The understanding of the extended Google stack and Google 360 Suite synergies, Machine Learning, mainstream CRM and marketing automation technologies is a definite advantage.
  • Ability to confidently present pieces of work to clients from a wide range of verticals.
  • Ability (or keen to learn how) to train clients on Conversion Optimisation and evangelize the benefits of Optimisation internally & externally

Key Attributes

  • A valued team member, who upholds Jellyfish’s values and professional integrity at all times
  • A self-motivated individual with a positive approach and high levels of energy
  • Flexible, versatile, ability to thrive & laugh under pressure
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback
  • Proven best industry practices, data driven hypothesis and testing methodology are the pillars of focus in all cases
  • Results orientated always strives to increase revenue for the client and achieve desired success targets.
  • Ability to excel & deliver within an environment of teamwork and collaboration
  • The ability to both act tactically and strategically
  • Will be driving for user centric, usable, design and customer experience (CX) that above all converts for all given objectives
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm.
  • Excellent time management skills; never misses deadlines.
  • Has high personal standards and promotes them in others
  • Internally evangelising the benefits of conversion optimisation to account directors and other stakeholders across multiple geographic business areas
  • Always paying attention to details you are diligent in being on time on internal reporting and administrative tasks
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