Programmatic Ad Ops & Google Marketing Platform Trainer

Programmatic Ad Ops & Google Marketing Platform Trainer

New York

The Role

Baltimore, MD or New York, NY

 

We are looking for a highly experienced Programmatic, Ad Ops, and Google Marketing Platform professional who has a proven track-record for delivering/understanding successful campaigns and is keen to share their knowledge, to educate others and to be a training consultant.
You will need to have in-depth knowledge and strong practical working experience of the Google Marketing Platform and an understanding of how display advertising has evolved and all aspects of programmatic ad delivery. The candidate will have an in-depth understanding of Campaign Manager and have run successful Programmatic Display campaigns across multiple sectors, with different goals, KPI’s and targets. They will also have a high level of experience in running all aspects of a display advertiser/account, including the campaign planning, practical setup, tracking implementation,reporting, and attribution.

 

It will be necessary to have a solid understanding of how Campaign Manager integrates and works with the wider Google stack, including Display & Video 360, Search Ads 360, and Google Analytics 360. Also, being comfortable delivering content around other core industry issues such as brand safety, and multi-platform use would be an advantage.

 

Courses you will be delivering on Campaign Manager cover a range material from fundamentals to advanced material, this include;

  • How to make best use of the CM platform, as a stand alone platform, or in tandem with other GMP and external platforms.
  • How to navigate the platform, set up digital campaigns and gaining insightful reports to power future activations.
  • Best practices when planning your strategy and a deep dive of the different type of Campaign Manager Conversion pixels and how they affect reporting.
  • How to plan your conversion strategy and why Custom Floodlight Variables give added value in terms of reporting as well as audience building.
  • Floodlight & Post Event Tracking in Campaign.
  • Best practice ad operations 

Studio would also be an advantage (though not absolutely necessary), teaching subjects such as;

  • Introduction to Studio and difference between Campaign Manager and Display & Video 360
  • Rich Media with Studio
    Dynamic Creative Optimisation
    Feed and creative template development

If you have experience of other products and platforms, these are also of interest as we look to expand our product range. These include DFP/Google Ad Manager and other technology used in the programmatic space.

 

Ideally you will also have a good understanding of the competitors on the landscape who compete directly with the Google Marketing Platform stack.

 

A key part of this role will be heavily involved on the creation of the Google Marketing Platform training material being used for both classroom and online courses. Maintaining and evolving the content for our courses will be a core aspect of the role. You will also be instrumental in helping identify opportunities for new courses to add to the portfolio.

 

You will be delivering face-to-face training throughout the US, but please be advised this role will require significant travel to deliver courses from other global locations (50-75% of total work days).

 

This is an excellent opportunity for the right candidate to build their own profile within the industry, we will be positioning and promoting you as a thought leader and providing time for you to create both written / video content, creating compelling case studies of work carried out by the agency, leading round-table events, public speaking engagements, hosting events at our training venue and being proactive in sourcing good opportunities for increasing the awareness of the training proposition.

Responsibilities

  • Takes ownership of all Google Marketing Platform and Programmatic Ad Ops content.
  • Maintains and evolves existing/proposed courses.
  • Identifies opportunities for new courses and develops content.
  • Hosts classroom training.
  • Speaking at events & hosting round tables.
  • Responding to post-training questions from attendees.
  • Has an excellent understanding of the latest Google Marketing Platform innovations and maintains contacts at Google and GMP with regards to platforms and training.
  • Through the delivery of great training, encourages repeat bookings onto other courses.
  • Through delivery of great training, encourages other non-training work to originate from training clients.
  • Create and present tailored courses to training clients.
  • Inputs into relevant training content so it’s kept up-to-date and reflects our position as a market leading Programmatic Display provider.
  • Can build and run high quality Programmatic Display campaigns.Understand how to implement and use
  • Programmatic Display tools including GMP, YouTube, Merchant Center, GTM, and third party partners such as MOAT, IAS, LiveRamp.
  • Provides management reporting to department line manager when requested and in a timely manner.

 

Skill Requirements

  • A minimum of 4-5 years’ experience working with Google products, programmatic ad tech, building accounts, running campaigns and reporting results
  • Experience across multiple sectors, using a range of different goals, targets and KPIs
  • Understanding of advanced trafficking, tracking, optimizations and attribution in Campaign Manager
  • Hands-on experience of CM  and Studio
  • Extremely comfortable presenting, training and public speaking
  • Knowledge of how the advertising ecosystem interacts, understand implicitly how programmatic has evolved and how it works
  • Successfully has been able to build, run and traffic Programmatic Display campaigns
  • Results oriented with good communication and interpersonal skills and attention to detail
  • Can clearly communicate processes, strategies and general requirements to both internal and external stakeholders
  • Clear communicator
  • Knowledge of how the advertising ecosystem interacts, understand implicitly how programmatic has evolved and how it works.

  • Successfully has been able to build, run and traffic Programmatic Display campaigns.

  • Results oriented with good communication and interpersonal skills and attention to detail

  • Can clearly communicate processes, strategies and general requirements to both internal and external stakeholders.

  • Clear communicator.

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