Senior Paid Social Manager

Senior Paid Social Manager

Durban, SA
Salary: Competitive

The Role

Our Paid Social team is seeing increased growth and is a great opportunity to join a dynamic team. The Senior Paid Social Manager is responsible for the executing and delivery of the paid social strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth.

 

Key Responsibilities include executing, optimising and reporting on best-in-class paid social media campaigns through available social media marketing platforms (e.g. Facebook, Twitter, Instagram, SnapChat, etc) with emphasis on innovative initiatives, and working closely with the Director of Paid Social, Client Services and agency wide teams to communicate campaign strategy, progress and results. 

Responsibilities

Campaign Management Responsibilities

 

  • Day to day management of paid social campaigns for assigned client accounts, focusing on net revenue and net profit (NPC) growth.
  • Mastering, optimising and defining Jellyfish’s methodologies utilising third party and internal tools, required to deliver efficient and profitable Paid Social campaigns.
  • Building out logical and audience focused media plans
  • Leading the campaign strategy, researching potential marketing channels, analysing competitors, and adopting a robust test & learn approach.
  • Critically analysing the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed client expectations and KPIs.
  • Project managing all activity and processes required to proficiently run and create campaigns.
  • Producing client-facing reports, studies and presentations to Jellyfish brand standards including measuring forecasts vs actual and clearly articulating rationale for optimisation methodologies throughout campaigns.
  • Maintaining an in depth understanding of Jellyfish’s marketplace and the social landscape to ensure delivery of best-in-class campaigns.
  • Managing relationships with advertising partners and communicating account strategy, budgets, and performance.
  • Demonstrates measurable success through the achievement of set KPIs. e.g. account turnover and profitability, campaign management, report generation/analysis and overall service. 



New Business Support

 

  • Support the Head of Social and Social Media Directors with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics.
  • Pro-actively contribute and support the Head of Social and Social Media Directors with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics.
  • Support Analysts to deliver insight reports based on predetermined scope.
  • Build effective and logical media plans based on RFPs.
  • Drive forward the RFP by collaborating and ensuring the response is integrated and aligned to the Social Insights and Content methodologies



Training

  • Upskill other members of the team, where required, on best practice paid social campaign execution
  • Upskill other members of the team, where required, on best practice paid social campaign execution
  • Support the wider team to improve their understanding of paid social
  • Share best practice and knowledge with wider Jellyfish agency via lunch and learns, or other learning situations.



Best Practice and offering development

 

  • Create bespoke and up-to date processes and frameworks to facilitate the growing use of paid social.
  • Create bespoke and up-to date processes and frameworks to facilitate the growing use of paid social.
  • Pro-actively work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas.
  • Pro-actively work with the Data and Planning teams to understand how paid social integrates with other media formats and channels
  • Pro-actively work with the Head of Social and Director of Paid Social to develop our paid social product and processes within the agency.
  • Collaborate and support the development and implementation of paid social media measurement frameworks and KPIs
  • Develop the offering to include the latest tools, technology and techniques
  • Work with data suppliers and other 3rd party data experts to help develop our data visualisation and presentation
  • Interrogate and identify opportunities to build better paid social media plans and processes



Line Manager and Mentoring (where applicable):

 

  • Act as a senior leader, mentor and coach to direct reports and the wider team.
  • Set examples of best behaviour and delivery of high standards in every communication
  • Work with the senior team to identify skills gaps and support personal development plans across the department

 

Deliverables

 

  • Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service. 

Experience Required

  • Bachelor’s degree or equivalent advantageous
  • An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
  • Advanced knowledge & experience of using Facebook Power Editor and Twitter Ads Manager
  • Substantial experience in digital marketing account management; with previous accountability for annual billings in excess of R2M.
  • Facebook Blueprint certified; Google Advertising Fundamentals Exam a plus
  • A good understanding of Google analytics and other web analytics packages
  • Advanced knowledge of Microsoft Excel and PowerPoint. (Experience using the Google Suite would be advantageous).

Skill Requirements

  • Is commercially astute, identifies and pro-actively recommends opportunities to the Director of Paid Social or other senior leads
  • The ability to critically analyse data and provide actionable insights
  • Possesses strong business writing skills and able to produce high quality documents.
  • A self-starter who is highly motivated and passionate about social media and paid social
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
  • Exhibits a high level of attention to detail.
  • Possesses strong interpersonal skills, particularly influencing and listening skills.
  • Possesses strong customer telephone and face to face skills.
  • Is a confident and articulate presenter.
  • Proven ability to proficiently chair meetings.
  • Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery.
  • Possesses strong software skills that support the delivery of high quality client facing documents.

Key Attributes

  • A self-motivated individual with high levels of energy.
  • Exhibits a high level of attention to detail.
  • Highly analytical and data driven.
  • Numerate and articulate.
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm.
  • Flexible, versatile and copes well under pressure.
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback.
  • Has high personal standards and promotes them in others.
  • A valued team member, who upholds Jellyfish’s values and professional integrity at all times.
  • Ability to work in a fast paced, dynamic environment on multiple priorities simultaneously, prioritising and coping well under pressure and with competing demands
  • A desire to learn new skills
  • Ability to think and act independently as well as collaboratively
  • Ability to stay calm and demonstrate empathy
  • Lives the Jellyfish boutique agency traits
  • Lives the  Jellyfish core values: Be Positive, Be the Solution, Be Accountable, Be Passionate
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