Jennifer Hearst

Hi I'm Jennifer! I have over a decade of experience in the digital analytics industry. I provide strategic guidance on best practices for implementing analytics tools, defining and measuring KPIs, and providing actionable insights from data findings. My background in Social-Cognitive Psychology brings a creative and useful perspective to my work: I approach analytics and testing from a human behavior viewpoint, using data to understand customer's behaviors and optimize their online experiences.

I have lived in Berkeley, CA for 20 years and enjoy being active - I am lucky to live in an area where I can walk everywhere!