Universal Analytics: Custom dimensions a…
Analytics expert, Manpreet Gill, follows on from her
Hello! I'm Manpreet, Digital Analytics Manager here at Jellyfish.
Whilst studying Maths at university, I took a leap and started up a cake company specialising in Bespoke Cakes. I focused on the branding and marketing side of the business and it was here, whilst up to my knees in cake, that I came across the world of Digital Analytics and Marketing, and decided that this was where I wanted to go.
The first analytics measurement tool I came across was Google Analytics, and its safe to say I was hooked thereafter. I interned as a Digital Analyst in London, working on market research for client pitches and producing website content on both analytics and digital marketing trends. Soon after, I crossed paths with Jellyfish, and the rest is history..!
I'm a big fan of all things design and typography related and when away from the analytics world, I dabble in Photography. When armed with my camera and a flask of tea, I love exploring and adventuring into undiscovered places, hoping that my inability to remember directions doesn't get me lost.