Vassilis Tourtouropoulos

Hi :) , I'm Vassilis. I'm the Conversion Optimisation Director here at Jellyfish. 

After graduating in Computer Science & Artificial Intelligence following an older Molecular Biology degree and with a built-in passion for anything related to Human Computer Interaction (HCI), AI, neuro & cognitive science, I moved into CX oriented web design & development where I stumbled upon the then emerging discipline of Conversion Optimisation.

The massively exciting process of exploring as many facets of the users behaviour as possible using an ever-evolving range of tools and then based on this data forming a holistic digital strategy fusing in new personalization, neuromarketing, web psychology & persuasion architecture approaches and getting to actually test their performance on real traffic, completely clicked my 'submit button' and I forever 'converted'.

For the last 12 years, I've been conducting web business analysis, customer & journey behaviour research and countless optimisation experiments across most of the main industry verticals, assisting a multitude of clients in improving the profitability of their online marketing campaigns and their digital ROI.

As Conversion Optimisation Director at Jellyfish, I take care of our Optimisation products, our research methodology, the overall strategy & the day-to-day process for each of our clients across the world. 

Outside of work, I enjoy every second with my family, together with our friends & everybody around. I love travelling (27 countries so far), people, physics, AI, history, cinema, politics, poetry, storms - as well as absorbing and exchanging ideas about anything.