Learn how to build highly reliable and efficient solutions on Google Cloud Platform, using proven design patterns on this two-day classroom course.

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Analytics 360 acts like a light Data Management Platform (DMP) enabling you to target relevant ads and website experiences to your audiences.

On this one day, hands-on course you’ll learn about the key feature differences between the free and enterprise Analytics 360 product and the central role it plays in marketing and website optimisation.

Our expert trainers are experienced users of the tool and will advise how to understand user journeys using Custom Funnels, as well as share best practice for how to design a basic audience strategy for analysis and remarketing.

You’ll also learn how to integrate Analytics 360 with AdWords, DoubleClick Bid Manager or DoubleClick for Publishers to share first party data to drive marketing efficiencies.

Our Analytics 360 course is offered as a private training session. We can tailor the content to your business needs, which is ideal if you have a team that you want to bring up to speed in configuring Analytics 360 to generate reliable, insightful reports to serve the rest of the business..

ClassroomPrivateClassroom Course

To help you get the most out of Analytics 360, we will help you with planning and prioritising the features that your organisation needs to implement. You'll gain an understanding of how to integrate and interpret DoubleClick campaign data for campaign performance reporting and attribution.

Upon completion of this small-group, hands-on course, you will come away with an understanding of the business benefits of the various features and how to position this tool as a cornerstone of your company’s digital marketing and website optimisation strategy. 

What will I learn?
Upon completion of this course you'll have gained the skills to:
  • Explain the main differences between the free and the enterprise product
  • Determine whether your company needs a rolled-up reporting view of brands, regions or devices
  • Create your own Custom Funnels to visualise conversion processes and drop-offs
  • Design a basic audience strategy for analysis and remarketing
  • Utilise Google BigQuery to circumnavigate data silos and power Data Studio dashboards
Why should I take this course?
This course has been designed to help analysts, technical marketers, product, UX or CRO managers get a better understanding of how this platform can help improve the performance of your business.
To get the most out of this course, we recommend you have some experience of working with Google Analytics already. You can attend our Google Analytics Standard course if you are not already familiar with the free version of the product. This will ensure you get the most out of the Analytics 360 training.
You should have access to your Analytics 360-enabled Web Properties. If you do not yet have access to a 360 Account, there’s a demo account you can use in the session.
Course Overview
On day one we'll cover:
Digital Analytics Fundamentals
  • Understanding the web analytics lifecycle
  • Measurement planning and core data elements
Analytics 360 Unique Features & Unsampled Data
  • Google Analytics 360 Suite overview
  • Analytics 360 - feature benefits and set up
  • Data limits and unsampled data
Understanding your Customer
  • Segmentation and audience sharing
  • Customer journey visualisation - Custom Funnels
  • The BigQuery integration
  • The DoubleClick reporting, attribution and audience sharing integration

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.