During this full day course you will be taught the skills we have developed whilst working on live campaigns.
Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.
With our guidance, you'll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.
Our Content Marketing course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team you want to bring up to speed in content marketing and outreach tactics.
As a leading digital agency, we've successfully implemented content and outreach strategies with all kinds of brands, from SMEs to large organisations. We know what works and we want to share our expertise with you.
You’ll leave the course with loads of ideas for creating new and original content campaigns that will help you acquire and retain customers and boost your ROI.
What will I learn?
Upon completion of the course you’ll have gained the skills to:
Develop an effective content marketing strategy to help attract and retain customers
Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
Develop audience personas
Understand the different content types and how and when they can be used
Know how to get your content seen and shared in the world of digital PR
Why should I take this course?
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Introduction to content marketing
What can content marketing do for you?
How content marketing strategy works
Strategy and measurement
Defining and targeting your audience
Measuring content and improving performance
Understanding the different types of content
Realising your content
What makes a good headline?
How to write engaging web content
Optimising content for SEO
Getting your content seen: Digital PR
Working effectively with influencers and pitching to journalists
Promoting content successfully across different platforms