Content Marketing

Do you want to attract and retain customers using content marketing? Our Content Marketing courses will teach you how to produce content that gets real results.

ex VAT

During this full day course you will be taught the skills we have developed whilst working on live campaigns.

Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.

With our guidance, you'll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.

Our Content Marketing course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team you want to bring up to speed in content marketing and outreach tactics.

Why Jellyfish?

Hear about with our Content Marketing course covers in more detail.
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Content MarketingStandard1 day Classroom Course

As a leading digital agency, we've successfully implemented content and outreach strategies with all kinds of brands, from SMEs to large organisations. We know what works and we want to share our expertise with you.

You’ll leave the course with loads of ideas for creating new and original content campaigns that will help you acquire and retain customers and boost your ROI.

What will I learn?
Upon completion of the course you’ll have gained the skills to:
  • Develop an effective content marketing strategy to help attract and retain customers
  • Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
  • Develop audience personas
  • Understand the different content types and how and when they can be used
  • Know how to get your content seen and shared in the world of digital PR
Why should I take this course?
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Course Overview
Introduction to content marketing
  • What can content marketing do for you?
  • How content marketing strategy works
Strategy and measurement
  • Defining and targeting your audience
  • Measuring content and improving performance
  • Successful planning
Content examples
  • Understanding the different types of content
Realising your content
  • What makes a good headline?
  • How to write engaging web content
  • Optimising content for SEO
Getting your content seen: Digital PR
  • Working effectively with influencers and pitching to journalists
  • Promoting content successfully across different platforms
Full Day£499 ex VAT
Upcoming CoursesView all
Fri | Dec 15 | 1 day
Content Marketing Standard
The Shard, London
£499 +VAT
Fri | Jan 19 | 1 day
Content Marketing Standard
The Shard, London
£499 +VAT
Fri | Feb 16 | 1 day
Content Marketing Standard
The Shard, London
£499 +VAT
Fri | Mar 16 | 1 day
Content Marketing Standard
The Shard, London
£499 +VAT
Our facilities


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.


Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

Tailored to You

Are you looking for a Private course?

See Private courses