This course will help you optimise your website to convert potential customers and encourage visitors to take the desired action on your webpage.
Led by one our own Conversion Optimisation specialists, we’ll provide a thorough introduction to conversion rate optimisation and will help you develop your own cost-effective CRO strategy.
As well as teaching you how to optimise conversion rates, we’ll also discuss how to optimise the decision process, customer journeys and user experience, so you’ll gain the knowledge and expertise essential for identifying, analysing and improving all areas of your site.
Our Conversion Optimisation course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team who want to understand conversion optimisation better.
Conversion Optimisation Standard1 day Classroom Course
Conversion OptimisationStandard1 day Classroom Course
Conversion Optimisation is not about one page, one form or one checkout. It’s about one person – your customer. Whether you are new to conversion optimisation or experienced in CRO, this course will help put you on the right track to achieving higher, sustainable conversion rates.
We cover how to identify problem areas, how to optimise paths to conversion, effective design tips and give an overview of the tools we use at Jellyfish to deliver these solutions for our clients. We’ll show you the best tools for the specific tasks and challenges you are facing and share best practice strategies for future success.
The course takes an engaging workshop approach that ensures all questions are answered by an experienced practitioner and you leave with a clear plan of action.
What will I learn?
Upon completion of the course you'll have gained the skills to:
Develop your own cost-effective CRO strategy
Optimise paths to conversion on your website
Use qualitative and quantitative insights gathering
Translate insights into actionable optimisation recommendations
Understand the pros and cons of different testing approaches and methodologies
Why should I take this course?
If you’re either responsible for optimising your companies website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVR’s.
Introduction to Conversion Optimisation
What is conversion optimisation?
Introduction to testing approaches & methodologies
Clear definition of business goals & KPIs you want to improve
Tested & Proven Optimisation Methodology
Test scheduling & timeline
Web analytics & important metrics
Live user testing & tools
Customer experience analytics
Segmentation, behavioural & technology based testing