Conversion Optimisation

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors on your website.

ex VAT

This course will help you optimise your website to convert potential customers and encourage visitors to take the desired action on your webpage.

Led by one our own Conversion Optimisation specialists, we’ll provide a thorough introduction to conversion rate optimisation and will help you develop your own cost-effective CRO strategy.

As well as teaching you how to optimise conversion rates, we’ll also discuss how to optimise the decision process, customer journeys and user experience, so you’ll gain the knowledge and expertise essential for identifying, analysing and improving all areas of your site.

Our Conversion Optimisation course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team who want to understand conversion optimisation better.

Conversion OptimisationStandard1 day Classroom Course

Conversion Optimisation is not about one page, one form or one checkout. It’s about one person – your customer. Whether you are new to conversion optimisation or experienced in CRO, this course will help put you on the right track to achieving higher, sustainable conversion rates.

We cover how to identify problem areas, how to optimise paths to conversion, effective design tips and give an overview of the tools we use at Jellyfish to deliver these solutions for our clients. We’ll show you the best tools for the specific tasks and challenges you are facing and share best practice strategies for future success.

The course takes an engaging workshop approach that ensures all questions are answered by an experienced practitioner and you leave with a clear plan of action.

What will I learn?
Upon completion of the course you'll have gained the skills to:
  • Develop your own cost-effective CRO strategy
  • Optimise paths to conversion on your website
  • Use qualitative and quantitative insights gathering
  • Translate insights into actionable optimisation recommendations
  • Understand the pros and cons of different testing approaches and methodologies
Why should I take this course?
If you’re either responsible for optimising your companies website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVR’s.
Course Overview
Introduction to Conversion Optimisation
  • What is conversion optimisation?
  • Introduction to testing approaches & methodologies
  • Clear definition of business goals & KPIs you want to improve
Tested & Proven Optimisation Methodology
  • Test scheduling & timeline
  • Web analytics & important metrics
  • Live user testing & tools
  • Customer experience analytics
  • Segmentation, behavioural & technology based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring & analysis
CRO Tools & Proven Strategies
  • User discovery & personal targeting
  • Landing page & eCommerce considerations
Full Day£499 ex VAT
Upcoming CoursesView all
Wed | Dec 13 | 1 day
Conversion Optimisation Standard
The Shard, London
£499 +VAT
Wed | Jan 17 | 1 day
Conversion Optimisation Standard
The Shard, London
£499 +VAT
Wed | Feb 14 | 1 day
Conversion Optimisation Standard
The Shard, London
£499 +VAT
Wed | Mar 14 | 1 day
Conversion Optimisation Standard
The Shard, London
£499 +VAT
Our facilities


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.


Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

Tailored to You

Are you looking for a Private course?

See Private courses