Digital Marketing

Digital Marketing

Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.

£919
ex VAT

With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.

Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.

During our two-day classroom course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, PPC and Programmatic & RTB Display. We also look at Web Analytics, Mobile and Video.

If you’re looking for an online training option we offer a fully moderated 10-week training course delivered by our partners Red & Yellow.

Our Digital Marketing course is available at our training centre in The Shard, London.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in how to use the main digital channels to build an engaging digital campaign.

Digital MarketingStandard2 day Classroom Course

This course will incorporate workshops led by our in-house experts, which will allow you to understand the core theoretical components of digital marketing in context and will help when creating an effective digital strategy.

With our guidance you'll start creating a digital marketing plan which incorporates the key strategic components and utilises a variety of digital channels and campaign tactics.

At the end of the day you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.

What will I learn?
Upon completion of our Digital Marketing course you’ll have gained the skills to:
  • Understand digital marketing and its disruption of the traditional marketing mix
  • Be aware of the online consumer journey and how to effectively target your customers
  • Understand the role of the core digital marketing channels
  • Set clear objectives for the different digital marketing channels
  • Understand how to write a digital marketing plan
Why should I take the course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
Course Overview
On day one we’ll cover:
 
Introduction to Digital Marketing Theory
  • Digital marketing fundamentals
  • The role of digital marketing and its impact on the traditional marketing mix
  • Strategic marketing in a digital landscape
  • Digital objectives
  • Internal and external factors influencing strategic decision making
The Consumer Journey
  • Changing consumer behaviours
  • The digital marketing funnel
  • Determining digital targeting strategies
Social Media Marketing
  • Social media’s role in the consumer journey
  • Social media insights to improve your digital marketing
  • Social media monitoring for better business decisions
  • Social media business objectives
Search Engine Optimisation
  • The Search Marketing Landscape
  • Ranking Factors
  • Common SEO objectives
  • Building Organic Search success
Programmatic Media Buying
  • Introduction to programmatic buying
  • How it is changing the digital marketing landscape
Introduction to Demand Side Platforms
  • How DSPs work and access inventory sources (from RTB to Programmatic Direct)
On day two we’ll cover:
 
Paid Search and the Google Display Network
  • PPC purpose and rationale
  • Keywords and Match Types
  • Account structure and setup
  • Improving performance and Quality Score
  • The Google Display Network
  • Creating ads
YouTube Video Marketing
  • The scale and reach of YouTube
  • The key YouTube marketing formats and targeting options
Google Analytics
  • Measurement Objectives
  • Key Dimensions and Metrics
  • Google Analytics – account setup and structure
  • Google Analytics reporting and measuring success
  • Introduction to Attribution
Digital Marketing Strategies
  • Choosing digital Key Performance Indicators
  • Creating a digital marketing strategy
  • Planning your digital marketing activity
  • Data driven marketing strategies
2 days£919 ex VAT
Upcoming CoursesView all
Thu | December 13 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Thu | January 10 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Mon | February 11 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Thu | March 7 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Tue | April 16 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Tue | May 14 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Tue | June 18 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Tue | July 16 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Wed | August 14 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Tue | September 17 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Tue | October 15 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Wed | November 13 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Thu | December 12 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Wed | January 15 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Tue | February 18 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Tue | March 17 | 2 day
Digital Marketing Standard
The Shard, London
£919 +VAT
Our facilities
Trainers

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

Facilities

Facilities

Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at The Shard in London, or Manchester. We can also train at a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.