With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.
Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.
During our two-day classroom course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, Content Marketing and PPC. We also look at Web Analytics, Mobile and Video.
If you’re looking for an online training option we offer a fully moderated 10-week training course delivered by our partners Red & Yellow.
Our Digital Marketing course is available at our training centre in The Shard, London.
We also offer private training courses which are ideal if you have a team you want to bring up to speed in how to use the main digital channels to build an engaging digital campaign.
This course will incorporate workshops led by our in-house experts, which will allow you to understand the core theoretical components of digital marketing in context and will help when creating an effective digital strategy.
With our guidance you'll start creating a digital marketing plan which incorporates the key strategic components and utilises a variety of digital channels and campaign tactics.
At the end of the day you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.
What will I learn?
Upon completion of our Digital Marketing course you’ll have gained the skills to:
Understand digital marketing and its disruption of the traditional marketing mix
Be aware of the online consumer journey and how to effectively target your customers
Understand the role of the core digital marketing channels
Set clear objectives for the different digital marketing channels
Understand how to write a digital marketing plan
Why should I take the course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
On day one we’ll cover:
Introduction to Digital Marketing Theory
Digital marketing fundamentals
The role of digital marketing and its impact on the traditional marketing mix
Strategic marketing in a digital landscape
Internal and external factors influencing strategic decision making
The Consumer Journey:
Changing consumer behaviours
The digital marketing funnel
Determining digital targeting strategies
Social Media Marketing
Social media’s role in the consumer journey
Social media insights to improve your digital marketing
Social media monitoring for better business decisions
Social media business objectives
Search Engine Optimisation
The Search Marketing Landscape
Common SEO objectives
Building Organic Search success
Content marketing planning and strategy
Types of digital content
Conducting topic research
Creating engaging content for digital platforms
On day two we’ll cover:
Paid Search and the Google Display Network
PPC purpose and rationale
Keywords and Match Types
Account structure and setup
Improving performance and Quality Score
The Google Display Network
Mobile and Video Marketing
The rise of video and mobile marketing
The importance of mobile and video in digital marketing strategy