Digital Marketing


Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.

£899
ex VAT

With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.

Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.

During our two-day classroom course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing.  The course provides practical activities and insights into the main digital channels including SEO, Social Media, Content Marketing and PPC. We also look at Web Analytics, Mobile and Video.

If you’re looking for an online training option we offer a fully moderated 10-week training course delivered by our partners Red & Yellow.

Our Digital Marketing course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team you want to bring up to speed in how to use the main digital channels to build an engaging digital campaign.

Digital Marketing Standard2 day Classroom Course

This course will incorporate workshops led by our in-house experts, which will allow you to understand the core theoretical components of digital marketing in context and will help when creating an effective digital strategy.

With our guidance you'll start creating a digital marketing plan which incorporates the key strategic components and utilises a variety of digital channels and campaign tactics.
At the end of the day you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.

What will I learn?
Upon completion of our Digital Marketing course you’ll have gained the skills to:
  • Understand digital marketing and it’s disruption of the traditional marketing mix
  • Evaluate the internal and external factors that affect the strategic digital marketing decision making
  • The importance uses of the core digital marketing channels
  • Set clear objectives for the different digital marketing channels
  • Be able to write a digital marketing plan
Why should I take the course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
Course Overview
On day one we’ll cover:
 
Introduction to Digital Marketing Theory
  • The role of digital marketing and its impact on the traditional marketing mix
  • Strategic marketing in a digital landscape
  • Defining digital objectives
  • Internal and external factors influencing strategic decision making
  • Driving innovation
  • The digital lifecycle
  • Building a digital brand
The Consumer Journey:
  • Changing consumer behaviours
  • The digital marketing funnel
  • Determining digital targeting strategies
  • Building relationships and engaging consumers
Social Media Marketing
  • The Zero Moment of Truth
  • Social Media objectives
  • Social Media channels
  • Social Media Marketing techniques
Search Engine Optimisation
  • The Search Marketing Landscape
  • Ranking Factors
  • Common SEO objectives
  • Building Organic Search success
Content Marketing
  • Content marketing planning and strategy
  • Types of digital content
  • Conducting topic research
  • Creating engaging content for digital platforms
On day two we’ll cover:
 
Paid Search and the Google Display Network
  • PPC purpose and rationale
  • Keywords and Match Types
  • Account structure and setup
  • Improving performance and Quality Score
  • The Google Display Network
  • Creating ads
Mobile and Video Marketing
  • The rise of video and mobile marketing
  • The importance of mobile and video in digital marketing strategy
Google Analytics
  • Measurement Objectives
  • Key Dimensions and Metrics
  • Google Analytics – account setup and structure
  • Google Analytics Reporting and Segmentation
Digital Marketing Strategies
  • Selecting digitally focused marketing strategies
  • Data driven marketing strategies
  • Identifying and optimising digital resources
  • Effective competitor analysis
  • Choosing digital Key Performance Indicators
  • Writing a digital marketing plan
Upcoming CoursesView all
Wed | Jan 25 | 2 day
Digital Marketing Standard
The Shard, London
£899 +VAT
Wed | Feb 15 | 2 day
Digital Marketing Standard
The Shard, London
£899 +VAT
Wed | Mar 15 | 2 day
Digital Marketing Standard
The Shard, London
£899 +VAT
Tue | Apr 18 | 2 day
Digital Marketing Standard
The Shard, London
£899 +VAT
Mon | May 15 | 2 day
Digital Marketing Standard
The Shard, London
£899 +VAT
Mon | Jun 19 | 2 day
Digital Marketing Standard
The Shard, London
£899 +VAT
Our facilities
TRAINERS

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

FACILITIES

Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Our Facilities
FOOD & DRINK

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

Tailored to You

Are you looking for a Private course?

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