Digital Marketing in Sport

Do you want to know how to apply digital marketing techniques to sport? We’ve partnered with Sport Calling to provide a course ideal if you are using sport as a marketing tool.

ex VAT

Digital is the hot topic in sport and therefore how to use it effectively and capitalise on opportunities is an absolute must.

In partnership with Sport Calling, the industry leader in sports business, we have created a one-day workshop that will give you insight into digital marketing techniques such as content marketing, social media and analytics – all delivered through a sport lens.

We’ll also talk about the change in fan consumption behaviour, growth of second screen, official vs unofficial, digital marketing vs sponsorship and the sports rights landscape. We know what works and we want to share our expertise with you.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in digital marketing. Please call our Sales team for further details.

Digital Marketing in SportStandard Classroom Course

We’ll teach you how to run a successful SEO campaign and identify quick wins to succeed in achieving your longer term goals.

By the end of the day you’ll have gained a sound understanding of sport business and how to develop a digital sports marketing strategy. 

What will I learn?
By the end of this course you’ll have gained the skills to:
  • Be confident in understanding the modern sports marketing landscape
  • Understand digital marketing and it’s disruption of the traditional marketing mix in sport
  • Appreciate and act upon fan/consumer behaviour to your advantage
  • Set clear objectives for the different digital marketing channels
  • Identify potential future opportunities in sports digital marketing
Why should I take this course?
This workshop is ideal if you’re responsible for managing marketing and communication strategies and want to gain a deeper understanding of how to effectively engage with sports audiences. Similarly, for anyone who is looking to grow their understanding of digital marketing – through a sports lens.
Course Overview
Digital Marketing in Sport
  • Introduction to Sports Marketing
  • The sports rights landscape
  • Rights holders and brand engagement
  • Growth in second screen
Fan/Consumer behaviour
  • Change in consumption patterns
  • Engaging with audiences
  • Official vs Unofficial association
  • Opportunities and options for marketers
Content Marketing
  • Content marketing planning and strategy
  • Types of digital content
  • Conducting topic research
  • Creating engaging content for digital platforms
Social Media
  • The Zero Moment of Truth
  • Social Media objectives
  • Social Media Channels
  • Social Media marketing techniques
  • Introduction to Google Analytics
  • Measuring your campaigns
  • Tagging marketing activity
  • Introduction to the Google Analytics reporting interface
  • Overview of other tools
The Future
  • Future trends in digital marketing in sport
  • Q&A
£499 ex VAT
Our facilities

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.


Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Our Facilities

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.