The DoubleClick Search (DS) bid management platform is an incredibly powerful Search Engine management platform, which helps enterprise-level marketers to drive ROI from their search media spend.
This hands-on, one-day course will take you from the platform basics right through to advanced-level features and functionality, covering practitioner tips and best practice along the way. Using real client case studies and success stories, this session looks at how to maximise functionality across all levels of the platform.
The course is run by experienced professionals who will help you understand from both a technical and a strategic point of view how your organisation can get the most out of the DoubleClick Search platform.
Our DoubleClick Search course is available at our training centre in The Shard, London.
We also offer private training courses which are ideal if you have a team you want to bring up to speed in Search Engine management.
This course will give an in depth overview of how DoubleClick Search works. We’ll share best practice on how to navigate the platform, how to set up reporting dashboards, create tags and optimise bid strategies.
By the end of the course you’ll have a thorough understanding of how to create search campaigns with ease.
What will I learn?
Upon completion of this course you’ll have gained the skills to:
Set up reporting dashboards
Create tags in accordance with best practice
Create and optimise bid strategies in line with business objectives
Sync campaigns across multiple search engines
Track performance in line with business objectives
Why should I take this course?
If you’re a practitioner who wants to brush-up on your platform knowledge, or if you’re thinking about how to take your Search Engine Marketing management to the next level, this course will provide you with the hands-on, practical experience to achieve your search marketing goals.
The course has been designed to give new and intermediate users of DoubleClick technology the opportunity to gain practical knowledge in what this system can really offer.
To get the most out of this course, you should have access to your company’s DoubleClick accounts. If you do not have a suitable account to use you can view ours for the day.
How DoubleClick works
Google AdWords vs. DoubleClick Search
Pillars of DoubleClick Search: Summary of key USPs
Under the DS3 Hood - Key Elements
Navigating the Platform
Overview of Platform Navigation
Overview of key on-boarding processes
Setting up your DoubleClick Search Infrastructure: Creating an Advertiser
Setting up your DoubleClick Search Infrastructure: Deploying Tags
Ad copy testing
Landing page testing
DS3 Bid Strategies: Processes across pre-implementation, implementation, and post-implementation