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DoubleClick Search


Want to learn how to master managing search marketing campaigns? Our one day DoubleClick Search course will give you the practical experience you need to help achieve your search marketing goals.

£599
ex VAT

The DoubleClick Search (DS) bid management platform is an incredibly powerful Search Engine management platform, which helps enterprise-level marketers to drive ROI from their search media spend.

This hands-on, one-day course will take you from the platform basics right through to advanced-level features and functionality, covering practitioner tips and best practice along the way. Using real client case studies and success stories, this session looks at how to maximise functionality across all levels of the platform.

The course is run by experienced professionals who will help you understand from both a technical and a strategic point of view how your organisation can get the most out of the DoubleClick Search platform.

Our DoubleClick Search course is available at our training centre in The Shard, London.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in Search Engine management.

DoubleClick SearchStandard Classroom Course

This course will give an in depth overview of how DoubleClick Search works. We’ll share best practice on how to navigate the platform, how to set up reporting dashboards, create tags and optimise bid strategies.

By the end of the course you’ll have a thorough understanding of how to create search campaigns with ease.

What will I learn?
Upon completion of this course you’ll have gained the skills to:
  • Set up reporting dashboards
  • Create tags in accordance with best practice
  • Create and optimise bid strategies in line with business objectives
  • Sync campaigns across multiple search engines
  • Track performance in line with business objectives
Why should I take this course?
If you’re a practitioner who wants to brush-up on your platform knowledge, or if you’re thinking about how to take your Search Engine Marketing management to the next level, this course will provide you with the hands-on, practical experience to achieve your search marketing goals.
 
The course has been designed to give new and intermediate users of DoubleClick technology the opportunity to gain practical knowledge in what this system can really offer.
 
To get the most out of this course, we highly recommend that you have access to your company’s DoubleClick accounts.
Course Overview
How DoubleClick works
  • Google AdWords vs. DoubleClick Search
  • Pillars of DoubleClick Search: Summary of key USPs
  • Under the DS3 Hood - Key Elements
Navigating the Platform
  • Overview of Platform Navigation
  • User Management
On-Boarding DS3
  • Overview of key on-boarding processes
  • Defining objectives
  • Setting up your DoubleClick Search Infrastructure: Creating an Advertiser
  • Setting up your DoubleClick Search Infrastructure: Deploying Tags
  • Uploading campaigns
Automating Workflow
  • Campaign copy
  • Automated edits
  • Ad copy testing
  • Landing page testing
  • DS3 Bid Strategies: Processes across pre-implementation, implementation, and post-implementation
Reporting
  • Analysing Bid Strategy success
  • Executive Dashboards
Full Day£599 ex VAT
Upcoming CoursesView all
Fri | Dec 08 |
DoubleClick Search Standard
The Shard, London
£599 +VAT
Mon | Jan 22 |
DoubleClick Search Standard
The Shard, London
£599 +VAT
Fri | Feb 09 |
DoubleClick Search Standard
The Shard, London
£599 +VAT
Thu | Mar 08 |
DoubleClick Search Standard
The Shard, London
£599 +VAT
Our facilities

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

Facilities

Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.