DoubleClick Bid Manager Fundamentals
Gain an in-depth insight into the fundamentals of DoubleClick Bid Manager and how it works.
This one day course is ideal if you're new to the platform or require a refresher. We'll make sure you understand the programmatic ecosystem, the unique tools that DBM provides to power successful marketing campaigns with its unique combination of data, media and technology.
We'll share best practices on how to setup a basic campaign, leverage targeting capabilities and reports within the platform.
The course combines theory with in-platform exercises and discussions to ensure you maximise your understanding of the platforms capabilities.
Our DoubleClick Bid Manager Fundamentals course is available at our training centre in The Shard, London. We also offer private and webinar training sessions tailored to your business needs.
What will I learn?
Upon completion of this course you’ll have gained the skills to:
- Fully understand the Programmatic landscape and identify where Bid Manager fits within the DDM stack
- Implement basic campaign setup
- Understand how media is traded programmatically
- Build strategies for different types of campaigns
- Identify different targeting sources in Bid Manager
- Run basic in-platform reporting in Bid Manager
- The evolution of programmatic and associated technologies
- The unified DDM ecosystem
- Where does Bid Manager fit in with the DDM stack
- What can Bid Manager do vs other DSPs
- Linking Bid Manager to other DoubleClick / Google platforms
- Bid Manager hierarchy
- Campaigns, Insertion Orders and Line Items step by step
- 1st party audiences
- Google audiences
- 3rd party audiences
- Content targeting
- Audience targeting (linking GA & DCM audiences to Bid Manager)
- Technology targeting
Programmatic & DoubleClick Digital Marketing Overview
DoubleClick Bid Manager
- Audience planning, marketing objectives and KPIs
- Bid strategies in Bid Manager
- Campaign setup best practices
Buying Media programmatically
- Types of inventory: from Open Auction to Programmatic Guaranteed
- The Marketplace
- Basic reporting and optimisation tips
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