DoubleClick Digital Marketing In-depth

DoubleClick Digital Marketing In-depth

Gain a technical overview of the DoubleClick Digital Marketing stack and use it to make better informed decisions.

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DoubleClick Digital Marketing

This two-day course will take you through each of the DoubleClick Digital Marketing stack products - as well as having an overview of the products, you'll gain some hands-on practical skills within the platform to give you a more of a top-level technical understanding of each product and how to use it.

This is a great session for someone who is new to the DoubleClick Digital Marketing stack and wants to gain a technical overview of the suite.

Our DoubleClick Digital Marketing In-depth course is available at as a private training or webinar session. We can tailor the courses to your business needs, which is ideal if you have a team that wants to understand from both a technical and a strategic point of view how your organisation can get the most out of the stack.

What will I learn?

Upon completion of this course you’ll have gained the skills to:

  • Technically understand the products that make up the DoubleClick Digital Marketing stack
  • Have a fundamental understanding of the benefits of the DoubleClick offering
  • Hands on experience of the key features of each product within the marketing stack
  • Identify how to leverage DDM solutions to activate against your marketing objectives
  • Understand how you can track the performance of your DoubleClick campaigns and attribute conversions within your wider marketing mix

Course Overview

On day one we’ll cover:

Overview of DoubleClick Digital Marketing Stack

  • The Technology Landscape
  • The DoubleClick Offering
  • Benefits of a Unified Stack

DoubleClick Campaign Manager

  • The role of the ad server
  • Working with Creatives
  • Basic Campaign setup and structure
  • Using Floodlights and activity tracking
  • Reporting and attribution capabilities

On day two we’ll cover:

DoubleClick Bid Manager

  • Fundamentals of Programmatic
  • DoubleClick and Programmatic
  • Features of the DBM Platform
  • Basics of Targeting and campaign Management

DoubleClick Studio

  • Data Driven Creatives
  • Platform Overview
  • Connectivity with the wider DDM stack

DoubleClick Search

  • Difference between DS and AdWords
  • Platform basics and campaign setup
  • How to optimise bids and targeting capabilities
  • Best practices for measuring results

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.