Gain an overview of how DoubleClick Search works and how the platform can help optimise and effectively drive search ROI.
DoubleClick Search (DS) is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
Streamlined workflow and powerful reporting features enable buyers to efficiently run campaigns, while automated bidding improves campaign performance.
Native integration with the DoubleClick Digital Marketing platform (DDM) allows buyers to manage and track digital campaigns across a single platform, enabling rich, cross-channel buying, reporting and attribution.
When using DoubleClick Search you remove the need to manage your ads and keywords on each single search engine, and the efforts of analysing your ad/keyword performance across engines.
View our DoubleClick Search courses below, which are available at our training centre in The Shard or a location of your choice.
DoubleClick Search courses
DoubleClick Search Fundamentals
- How DoubleClick Search works
- Navigating the platform
- On-Boarding DoubleClick Search
- Automating workflow
- Reporting benefits
Managing Campaigns in DoubleClick Search
- How to set up and sync DS across your Search Engines
- Creating and editing campaigns
- User management
- Common pitfalls of set up stage
Automating SEM workflow with DoubleClick Search
- How to setup and optimise DS bid strategies
- Aligning bid strategies with advertiser goals
- Advanced ad copy
- Leverage full-funnel testing
Reporting in DoubleClick Search
- How to setup pacing reports
- Integrating Google Analytics data
- Leveraging web queries to automate reporting
Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.
Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at The Shard in London, Manchester and Reigate. We can also train at a location of your choice.
Food & Drink
We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.