Automating SEM workflow with DoubleClick Search
Minimise your workflow through the power of advanced search automation, covering how DoubleClick Search can optimise bids at scale.
This half day course provides an in-depth overview of how to unlock the power of DS to automate key processes.
We'll share best practice on how to setup and maintain bid strategies, create testing funnels across both ad copy and landing pages, and automating management of search campaigns via automated rules.
With a large part of the course in-platform you'll gain the hands-on, practical skills you need to be able to manage search campaigns with ease.
Our Automating SEM workflow with DoubleClick Search course is offered as a private training or webinar session. We are happy to tailor the content to your business needs.
What will I learn?
Upon completion of this course you’ll have gained the skills to:
- Understand the automation benefits of DS
- Setup and optimise bid strategies in line with primary and secondary search KPIs
- Leverage full-funnel testing within DS
- Setting up management rules within DS
- How DS bid strategies work
- DS Bid Strategies vs. AdWords Bid Strategies
- Aligning bid strategies with advertiser goals
- How to plan, setup and optimise DS bid strategies
- Bid strategy optimisation and troubleshooting
- Advanced ad copy testing
- Landing page testing within DS
- Advanced automation via DS rules
- Key safeguard rules to protect PPC spend