DoubleClick Search Fundamentals

DoubleClick Search Fundamentals

Learn how to optimise and effectively drive ROI from your search media ad spend on our DoubleClick Search Fundamentals course.

£599
ex VAT

DoubleClick Search

This one day course provides an in-depth overview of how DoubleClick Search works. We'll take you from the platform basics right through to advanced-level features and functionality.

We'll share best practice on how to navigate the platform, how to set up reporting dashboards, create tags and optimise bid strategies in line with business objectives. Using real client case studies, this session looks at how to maximise functionality across all levels of the platform.

You'll also learn how to sync campaigns across multiple search engines. With 50% of the course in-platform, you'll gain the hands-on, practical skills you need to be able to create search campaigns with ease.

Our DoubleClick Search Fundamentals course is available at our training centre in The Shard, London. We also offer private training and webinar sessions, which can be tailored to your business needs.

What will I learn?

Upon completion of this course you’ll understand:

  • Set up reporting dashboards
  • Create tags in accordance with best practice
  • Create and optimise bid strategies in line with business objectives
  • Search automation benefits of DS
  • Track performance in line with business objectives

Course Overview

How DoubleClick works

  • Google AdWords vs. DoubleClick Search
  • Pillars of DoubleClick Search: Summary of key USPs
  • Under the DS3 Hood - Key Elements

Navigating the Platform

  • Overview of Platform Navigation
  • User Management

On-Boarding DS3

  • Overview of key on-boarding processes
  • Defining objectives
  • Setting up your DoubleClick Search Infrastructure: Creating an Advertiser
  • Setting up your DoubleClick Search Infrastructure: Deploying Tags
  • Uploading campaigns

Automating Workflow

  • Campaign copy
  • Automated edits
  • Ad copy testing
  • Landing page testing
  • DS3 Bid Strategies: Processes across pre-implementation, implementation, and post-implementation

Reporting

  • Analysing Bid Strategy success
  • Executive Dashboards
Upcoming CoursesView all
Fri | Aug 3 |
DoubleClick Search Fundamentals Standard
The Shard, London
£599 +VAT
Fri | Sep 14 |
DoubleClick Search Fundamentals Standard
The Shard, London
£599 +VAT
Tue | Oct 16 |
DoubleClick Search Fundamentals Standard
The Shard, London
£599 +VAT
Fri | Nov 16 |
DoubleClick Search Fundamentals Standard
The Shard, London
£599 +VAT
Thu | Dec 20 |
DoubleClick Search Fundamentals Standard
The Shard, London
£599 +VAT
Mon | Jan 28 |
DoubleClick Search Fundamentals Standard
The Shard, London
£599 +VAT
Fri | Feb 22 |
DoubleClick Search Fundamentals Standard
The Shard, London
£599 +VAT
Fri | Mar 22 |
DoubleClick Search Fundamentals Standard
The Shard, London
£599 +VAT

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.