We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites.
Led by one of our AdWords in-house experts, this course aims to give you an insight into a host of display marketing channels as well as 3rd party native ad platforms, which are becoming more and more popular.
Together, the Google Display Network, YouTube, Facebook and Twitter advertising platforms offer the possibility to engage with millions of people, interacting with content similar to yours and at key times during their purchase path.
Whether you have £100 or £100,000,000, we’ll show you how you can utilise these networks to help achieve your overall online marketing goals and reach more potential customers, no matter what site they are on.
Our GDN course is available at our training centre in The Shard, London.
Hear about what our GDN, YouTube, Facebook & Twitter Advertising course covers in more detail.
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GDN, YouTube, Facebook & Twitter AdvertisingStandard1 day Classroom Course
This course will give you a detailed overview of display, native, social and video advertising and how to use these networks to opitimise your campaigns and achieve your marketing goals, whether that be building brand awareness, generating leads or getting direct sales.
We’ll show you how to get your image and text ads on relevant websites using the Google Display Network and how to blend in with articles and news feeds using native platforms such as Outbrain and Taboola. We’ll also cover how to get your video in front of the right people on YouTube and how to reach the right users using Facebook and Twitter paid advertising.
What will I learn?
Upon completion of the course you’ll have gained the skills to:
Understand how to effectively use the GDN and all display marketing for achieving conversions and generating brand awareness
Comfortably set up display campaigns and YouTube ads within Google
Effectively set up remarketing campaigns
Be able to track, optimise and make campaigns more efficient once running
Understand all the targeting that is available for all of these channels
Why should I take this course?
Our GDN course is aimed at digital professionals who already have an understanding of how online marketing and the Google AdWords interface works. You will need to be familiar with social media platforms and have an account log-in.
You may be looking to grow your accounts or build big branding campaigns across the display, social and native advertising channels and this course will give you the skills to do this effectively.
Google Display Network
Image ad creation and messaging
Remarketing codes and tag implementation
Remarketing list for search ads (RLSA)
Google Analytics remarketing
Video creation and best practice
Advertising formats (in display, in stream)
Creating advertising tweets
Intro native advertising
Creating native ads
Native ad platforms (Yahoo, Taboola, Outbrain etc)