Google Analytics

Want to know how to make the most of Google Analytics? Learn how to measure and analyse your online data with our in-depth analytics training.

ex VAT

As a certified Google Analytics partner, we’ll help you improve your digital strategy and meet your online business goals.

Our Analytics courses are led by industry experts who will share the experience they have gained working directly on multiple client campaigns.

Our Standard course, intended for beginners and intermediate users, looks at how to set up both standard and Universal analytics and examines the reporting functions and measurement tools the platform has to offer.

On our Advanced course you can take your knowledge to the next level, learning sophisticated analytics setups including advanced tracking, campaign tagging and reporting techniques.  

Taken together, our courses are also the perfect preparation for anybody looking to achieve Google Analytics certification with the GA Individual Qualification.  

Our Google Analytics courses are available at our training centre in The Shard, London or Reigate.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in the use of Google Analytics.

Why study Google Analytics with Jellyfish?

Hear about what our Google Analytics courses cover in more detail.
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Google AnalyticsStandard1 day Classroom Course

This course will introduce some of the fundamentals of web analytics, the Google Analytics interface and the key reports.

By the end of the day you’ll have gained valuable, practical skills essential for monitoring your online marketing performance and improving your website tracking.

What will I learn?
Upon completion of our Standard course you’ll have gained the skills to:
  • Understand the capabilities and limitations of Google Analytics
  • Gain an overview of Google Analytics functionality and reports
  • Identify the main reports that will add value to your business
  • Learn how to create basic custom reports and dashboards
  • Better understand your audience and how they behave on your site
Why should I take this course?
This course has been designed to give new and intermediate Google Analytics users the opportunity to gain practical knowledge in what this system can really offer.
Course Overview
Introduction to Google Analytics
Key components & terms of Digital Analytics
  • Setting up Google Analytics
  • Account Structure
  • Setting Objectives
  • Google Analytics Metrics
Universal Analytics
  • User ID
  • Measurement Protocol
  • The Migration Process
Using Google Analytics Reports
  • Interpreting the data
  • Segmentation
  • Dashboards and Shortcuts
  • Real Time Reporting
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversion Reports
  • Sharing Reports
Product Integrations
  • AdWords
  • Google Search Console
Measuring Success
  • Setting up Goals
  • Conversion Reporting
  • Benefits of Ecommerce Tracking
  • User Management
  • Account settings & configurations
  • Troubleshooting your analytics installation
  • Custom Alerts
Full Day£499 ex VAT
Upcoming CoursesView all
Thu | Dec 07 | 1 day
Google Analytics Standard
The Shard, London
£499 +VAT
Thu | Jan 11 | 1 day
Google Analytics Standard
The Shard, London
£499 +VAT
Thu | Jan 25 | 1 day
Google Analytics Standard
The Shard, London
£499 +VAT
Mon | Jan 29 | 1 day
Google Analytics Standard
£499 +VAT
Thu | Feb 08 | 1 day
Google Analytics Standard
The Shard, London
£499 +VAT
Wed | Feb 28 | 1 day
Google Analytics Standard
The Shard, London
£499 +VAT

Google Analytics Advanced1 day Classroom Course

During the day, we'll take a look at advanced implementation techniques such as events, custom dimensions, ecommerce tracking and Data Import.

We’ll also take a look at the configuration of reports including channel grouping and filters as well as how to action insights through creating audience lists for remarketing.

What will I learn?
Upon completion of our Advanced course you’ll have gained the skills to:
  • Configure your Google Analytics account following the best practises from Google
  • Understand and implement advanced features such as User ID and Cross Domain Tracking
  • Start using Data Import in Google Analytics to include data from other sources
  • Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
  • Start using Google Tag Manager and the Measurement Protocol
Why should I take the course?
This course has been created to help analysts and technical marketers gain a deeper insight into the implementation of Google Analytics.
Course Overview
Advanced Topics & Configuration
  • Google Analytics Cookies
  • Google Analytics logic & requests
  • Universal Analytics
  • Roll up Properties
  • Filters & Advanced Filters
  • Regular Expressions
  • Event Tracking
  • Custom Dimensions & Metrics
  • Ecommerce & Enhanced Ecommerce Tracking
  • Cross & Sub-domain Tracking
  • Virtual pageviews
Enhancing Data
  • Data Import
  • Measurement Protocol
Integration with Digital Marketing Activity
  • Integration tools, AdWords
  • Social Tracking
  • Campaign management
  • Multi-channel Funnels
  • Remarketing
Full day£499 ex VAT
Upcoming CoursesView all
Fri | Dec 08 | 1 day
Google Analytics Advanced
The Shard, London
£499 +VAT
Fri | Jan 12 | 1 day
Google Analytics Advanced
The Shard, London
£499 +VAT
Fri | Jan 26 | 1 day
Google Analytics Advanced
The Shard, London
£499 +VAT
Tue | Jan 30 | 1 day
Google Analytics Advanced
£499 +VAT
Fri | Feb 09 | 1 day
Google Analytics Advanced
The Shard, London
£499 +VAT
Thu | Mar 01 | 1 day
Google Analytics Advanced
The Shard, London
£499 +VAT
Our facilities


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.


Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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