Want to learn how to run super-fast queries on large datasets? Our Google BigQuery course will give you an in-depth understanding of the tool and enable you to turn big data into actionable business insights.
BigQuery is a powerful Big Data solution that can provide you with the insights you need to create a better customer experience and drive competitive advantage.
If you are using your analytics data to answer complex business questions or are looking for a solution that will help create efficiency and save costs in the long term, our analytics experts will show you how BigQuery can help solve these problems.
The course will take advantage of Google Analytics 360 data to cover the four main concepts that a user should understand when using BigQuery: projects, datasets, tables and jobs.
We’ll cover in detail the main elements of interaction including loading and exporting data as well as querying, viewing and managing data. Finally, we will look at some common causes of error and BigQuery's integrations with other tools.
This course is led by BigQuery implementation and insights specialists working with the tool on a daily basis.
Our Google BigQuery course is available at our training centre in The Shard, London.
We also offer private training courses tailored to your needs, which are ideal if you have an analytics team who want to learn how to use this tool.
This course aims to provide you with the knowledge and skills necessary so you can run the queries that will help you adapt to some of the most complex scenarios your business may face. For example, mapping user journeys across hundreds of thousands of pages and interactions.
By the end of the day you’ll be able to load data into BigQuery, query the data that you are using and export the data in order to manage and measure against your objectives.
This course compliments the Google Analytics and Analytics Insights courses.
What will I learn?
Upon completion of the course you will have gained the skills to:
Use the BigQuery interface with confidence to make sense of Big Data and provide insights to the business
Learn SQL fundamentals: clauses, functions, operators, integrating SQL with scripts
Answer complex questions you couldn’t answer in the Google Analytics platform - from time to interaction analysis to user journey visualisation
Enhance Google Analytics data with your own business data
Integrate BigQuery with your technology stack and other tools including Data Studio
Why should I take this course?
This course has been built for analysts working with large datasets and web analytics tools (in particular Google Analytics 360) on a daily basis or marketers looking to learn more about Google BigQuery and the fundamental principles behind the platform.
Having some basic knowledge of SQL and how data is gathered within your business is required.
BigQuery: Fundamentals, use cases, access control
Creating datasets and tables
Analytics 360 schema
Query syntax and clauses (e.g. WHERE, JOIN, IN/NOT IN, ORDER BY, GROUP BY)
String functions: use cases and examples, e.g. concatenating, splitting and extracting values
Aggregate and window functions: use case and examples, e.g. counting and ranking values and defining subgroups of data
Arithmetic operators: use cases and examples, e.g. rounding, absolute values, averages
Working with different types: casting functions
Advanced analysis of Analytics 360 data
Common causes for errors
Integrations: overview and examples with R, Tableau, Google Sheets, Data Studio