Brand Safety in Display & Video 360

Brand Safety in Display & Video 360

Learn techniques to protect your brand in Real Time marketing and maximise user exposure online.

Call our Sales team today 0808 250 4012

This course will allow you to be better equipped in your programmatic campaigns to ensure you are using the right tools and methods to ensure your campaigns are protected.

You'll learn tricks to ensure you are maximising ad viewability, protecting against fraud and doing the best possible campaign management to display ads on relevant brand-safe content.

The session will allow you to walk away knowing you know how best to protect the brand you are representing when working on Display & Video 360.

Our Brand Safety in Display & Video 360 course is offered as a private training or webinar session. We are happy to tailor the content to your business needs.

What will I learn?

Upon completion of this course you’ll understand:

  • How to use Active View reporting
  • How to use various brand safety features
  • How to optimise based on brand safety and viewability reports
  • Best practices for running campaigns with brand safety targeting and viewability goals

Course Overview

    Industry Standards and Display & Video 360's Approach

    • Why should marketers care?
    • Display & Video 360's built-in controls

    Creating Brand Safety Guidelines

    • Topline functions to maintain brand control
    • Verification
    • Viewability
    • Ad fraud
    • Targeting

    Display & Video 360’s Brand Safety & Measurement Solutions

    • Active View
    • Fraud Protection
    • Content/ Audience Verification and GRPs
    • Brand/ Sales Lifts & Offline conversions API

Implementing Brand Safety Controls

  • Digital Content Labels
  • Sensitive Classifiers
  • Channels (Blacklists/Whitelists)
  • Keywords
  • Categories

Things to Consider when working with Viewability, Brand Safety and Verification

  • Best practices and common pitfalls

Programmatic Campaign Setup and Monitoring

  • Setting up campaigns with brand safety controls

Don't miss out

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.