Google Marketing Platform is a unified advertising and analytics platform that allows you to deliver smarter, faster marketing and is based on the existing integrations between DoubleClick and the Google Analytics 360 Suite.
It combines world-class marketing solutions such as Display & Video 360 (which includes Campaign Manager and Studio), Search Ads 360 and Analytics 360 to let you manage the entire customer journey.
These platforms combine holistically to give buyers powerful control over every aspect of digital marketing, enabling you to plan, execute, optimise and track your digital media campaigns.
We have partnered with Google to develop a core Google Marketing Platform training curriculum to help uncover ways to improve the performance of your enterprise through a truly integrated end to end analytics and marketing platform.
View our Google Marketing Platform courses below, which are available at our training centre in The Shard or a location of your choice.
Google Marketing Platform Fundamental courses
Google Marketing Platform Principles
- Understand the products that make up the Google Marketing Platform
- Recognise the benefits of these advertising and analytics solutions
- Understand the features of Display & Video 360, Search Ads 360 and Analytics 360
- Identify Google Marketing Platform solutions to answer your marketing objectives
Google Marketing Platform In-depth
- Understand how to get the most out of Display & Video 360, Search Ads 360 and Analytics 360 from a strategic and tactical point of view
- Create accounts, tags and build targeted remarketing logics
- Set up data driven prospecting strategies in Display & Video 360
- How to track and attribute the performance of advertising using Google Marketing Platform tools
Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.
Food & Drink
We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.