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Google Optimize & Optimize 360

Google Optimize & Optimize 360

Want to be sure on what really works for your prospects while increasing your conversion rate, ROI and brand awareness? Our Google Optimize & Optimize 360 course is perfect for understanding the capabilities of the free and enterprise-level version of the product.

£499
ex VAT

As a Google certified partner for Optimize 360, we’re committed to helping you get the most value out of testing & personalising for your key user groups.

This one day course is led by one of our Optimisation practitioners, who are experienced across all industries and will demonstrate how Google Optimize and Optimize 360 can help you identify which journeys work best for your business.

We’ll look at the basic principles of website optimisation as well as the A/B and other testing methodologies, and personalisation that Optimize and Optimize 360 allows you to leverage.

We will help you to understand from both a technical and a strategic point of view how your organisation can get the most out of this product towards significant conversion rate uplifts, while hitting your targets on all your business KPIs.

Together we'll practise how to get from forming your optimisation strategy to interpreting testing results.

Our Google Optimize & Optimize 360 course is available at our training centre in The Shard, London and the World Trade Center, Barcelona.

We also offer private training courses which are ideal if you have a team looking to learn more about Optimize & Optimize 360 and its advantages.

Google Optimize & Optimize 360Standard1 day Classroom Course

This course will explain all functionality and the advantages of Google Optimize and Optimize 360 as well as some of the fundamental principles and challenges of optimisation.

By the end of the course, you will have gained skills essential for improving your website and thus, boosting acquisition efforts, by converting visitors to customers and in turn, maximising value from those customers.

What will I learn?
Upon completion of this course you will be able to:
  • Understand the fundamentals of website optimisation
  • Understand the range of testing types and approaches
  • Implement Google Optimize and Optimize 360
  • Develop an optimisation and personalisation strategy
  • Discover targeting opportunities and reporting methods
Why should I take this course?
Whether you’re an Optimisation rookie or CRO pro, this course is for anyone who wants to know more about Google Optimize and Optimize 360 and how they can use it to maximise conversion optimisation efforts.
Course Overview
Introduction
  • Google Analytics 360 Suite Overview Cycle
  • Principles of Website Optimisation
Getting started
  • Qualitative & Quantitative Research
  • Strategy and Planning
  • Case Study
How Optimize & Optimize 360 works
  • Google Analytics 360 Stack
  • Google Analytics 360 Suite integrations
  • Optimize overview
Benefits of Optimize & Optimize 360
  • Solutions for 3 optimisation challenges
  • Experience optimisation
Optimize Setup
  • Account structure
  • Linking Optimize and Analytics
  • Deploy Optimize
  • Snippet deployment
  • Optimize and GTM
Testing strategy
  • A/B split testing
  • Multivariate (MVT)
  • Redirection testing
  • Multi-page Funnel test
Test & Personalise
  • Experiment objectives
  • Targeting
  • Segmentation
  • Personalisation
  • Developer options
  • Reporting
Integrations & Synergy
  • Google AdWords
  • DoubleClick
  • Google BigQuery
How Optimize & Optimize 360 compares to other tools
Download the course pdf(5 MB)
1 day£499 ex VAT
Upcoming CoursesView all
Tue | March 12 | 1 day
Google Optimize & Optimize 360 Standard
The Shard, London
£499 +VAT
Wed | April 3 | 1 day
Google Optimize & Optimize 360 Standard
The Shard, London
£499 +VAT
Wed | June 5 | 1 day
Google Optimize & Optimize 360 Standard
The Shard, London
£499 +VAT
Tue | August 6 | 1 day
Google Optimize & Optimize 360 Standard
The Shard, London
£499 +VAT
Wed | October 2 | 1 day
Google Optimize & Optimize 360 Standard
The Shard, London
£499 +VAT
Tue | December 3 | 1 day
Google Optimize & Optimize 360 Standard
The Shard, London
£499 +VAT
Wed | February 5 | 1 day
Google Optimize & Optimize 360 Standard
The Shard, London
£499 +VAT
Our facilities
Trainers

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

Facilities

Facilities

Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at The Shard in London, or Manchester. We can also train at a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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People we've trained

Google Analytics, Google Tag Manager, Social Media Standard
Sesame Street

We worked with Sesame Street to deliver a variety of bespoke, private training sessions. We delivered Social Media training to provide quick wins and longer term objectives to help Sesame Street’s digital team improve their social presence. We also provided Google Analytics and Google Tag Manager training to help enhance their use of measuring, reporting and analysing data.

Google Ads (AdWords) Standard
Nestlé

Jellyfish were approached by Nestlé to run a bespoke, tailored Google Ads (AdWords) course. Here’s what one of the delegates had to say about the training “It's great to be able to understand paid media in simpler terms and use a live account to understand how PPC is applied. We focused on the importance of PPC within the business and now have clear objectives."

Analytics Insights, Google Ads (AdWords), Google Analytics, Social Media Standard
Specsavers

"The training with Jellyfish has enabled us to develop expertise across several areas of digital marketing. The trainers made sure that they were aware of our objectives for each training session and applied the content to our individual business needs and challenges. This was valuable, giving us a set of actions to take back to the team and implement." Louise Wright, Digital Optimiser.

Google Analytics, Google BigQuery Standard
Aberdeen Asset Management

Aberdeen Asset Management came to us initially for training and impressed by our expertise have since become a valuable analytics client. Here’s what Alex Pang, Marketing Research and Intelligence Manager had to say: “Training has allowed me to appreciate what capabilities BigQuery has and how it can help us better understand our data. As such I am now in the position where I can use my knowledge of BigQuery to guide the team in delivering on our marketing objectives.”

Digital Marketing Standard
Kerry Foods

"On behalf of all of the Kerry Foods gang, thank you for delivering a fantastic couple of days of Digital training. We were inspired, stretched, challenged, enlightened and occasionally bamboozled by what we saw from you… most of all though, you have opened our minds to the world that we are not yet fully immersed in every day but need to be" Strategic Marketing Director GB & IOI, Kerry Foods

Google Tag Manager Standard
DoubleClick

“The content was pitched at the right level, the pace was spot on and it was easy to understand the concepts of the platform. The trainer did a great job covering off the basics all the way up to more advanced features and use cases. He was very personable and knowledgeable and was able to answer pretty much every question without hesitation - a true expert!" Panesh Makwana, Platforms Sales Manager

SEO Advanced
Anglia Ruskin University

Here's what Fiona Harrison had to say after we ran a tailored SEO training session with her team: “The SEO training day we had with Jellyfish exceeded all our expectations. The day was a good balance of technical and content and we were all inspired by the trainer. I would absolutely recommend Jellyfish to any business who wants to take SEO seriously. We've started to implement what we have learned with positive results in our SEO data so far.”

Social Media Training
Enfield Council

We worked with Enfield Council to create a series of Social Media workshops for the team. The objective was to help increase the team’s confidence when using social media for business. Here’s what Julie Pocock, Online Services Manager, thought about the training: “Professional, engaging, informative and overall high satisfaction – can’t wait to implement the tips and ideas!”

5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.

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