Gain an overview of how Search Ads 360 works and how the platform can help optimise and effectively drive search ROI.
Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
Streamlined workflow and powerful reporting features enable buyers to efficiently run campaigns, while automated bidding improves campaign performance.
Native integration with the Google Marketing Platform allows buyers to manage and track digital campaigns across a single platform, enabling rich, cross-channel buying, reporting and attribution.
When using Search Ads 360 you remove the need to manage your ads and keywords on each single search engine, and the efforts of analysing your ad/keyword performance across engines.
View our Search Ads 360 courses below, which are available at our training centre in The Shard or a location of your choice.
Search Ads 360 courses
Search Ads 360 Fundamentals
- How Search Ads 360 works
- Navigating the platform
- On-Boarding Search Ads 360
- Automating workflow
- Reporting benefits
Managing Campaigns in Search Ads 360
- How to set up and sync Search Ads 360 across your Search Engines
- Creating and editing campaigns
- User management
- Common pitfalls of set up stage
Automating SEM workflow with Search Ads 360
- How to setup and optimise Search Ads 360 bid strategies
- Aligning bid strategies with advertiser goals
- Advanced ad copy
- Leverage full-funnel testing
Reporting in Search Ads 360
- How to setup pacing reports
- Integrating Google Analytics data
- Leveraging web queries to automate reporting
Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.
Food & Drink
We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.