This one day course will equip you with this skills required to recover from a manual or algorithmic Penguin penalty.
If you've been involved in active link building to your website then it's easy to contravene Google's best practice guidelines. This can lead to a penalty that can erode your organic search rankings and destroy your traffic.
Google Penguin was introduced in 2012 in order to combat link spam such as link networks, low quality directories and the overuse of exact match anchor texts. Since then Jellyfish has built up considerable experience in identifying, analysing and removing link penalties.
This course is designed to share that experience with you and will be led by one of our expert SEO team. We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed on how to spot and remove a Penguin penalty.
Google Penalty Recovery Standard1 day Classroom Course
Google Penalty RecoveryStandard1 day Classroom Course
The course aims to help you assess whether your site has been hit by a link penalty and provide you with the steps necessary to remove one. We'll discuss the types of link penalty you can receive and will help you identify how to spot, remove and avoid low quality links pointing to your site.
As well as learning how to assess the quality of backlinks, we will also teach you how to remove and disavow backlinks and how to create a Google reconsideration request.
What will I learn?
Upon completion of the course you’ll have gained the skills to:
Understand what is Google Penguin and how it can affect your site
Identify the types of backlinks and know how to find links to your site
Assess the quality of backlinks and understand which might trigger a Google penalty
Remove backlinks and compile a Google ‘disavow’ file
Create a Google reconsideration request for dealing with a manual link penalty
Why should I take this course?
Our Google Penalty Recovery course is aimed for the owners or managers of sites that have been hit by a Google link penalty or suspect they have an algorithmic penalty due to a drop in site performance.
It will most suit those who will be directly involved in the penalty and link removal process.
What is a Backlink
Backlinks and SEO
No-follows vs. Follow
Penalties and Penguin
Manual vs. Algorithmic
The History of Links
Types of Backlinks
The Good (review, events, PR coverage, natural links)
The Bad (paid for links, advertorials with followed links)