Google Penalty Recovery

Have you been hit by a Google link penalty? Our backlink removal and penalty recovery course will give you the knowledge and tools you need to get back on track.

ex VAT

This one day course will equip you with this skills required to recover from a manual or algorithmic Penguin penalty.

If you've been involved in active link building to your website then it's easy to contravene Google's best practice guidelines. This can lead to a penalty that can erode your organic search rankings and destroy your traffic.

Google Penguin was introduced in 2012 in order to combat link spam such as link networks, low quality directories and the overuse of exact match anchor texts. Since then Jellyfish has built up considerable experience in identifying, analysing and removing link penalties.

This course is designed to share that experience with you and will be led by one of our expert SEO team. We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed on how to spot and remove a Penguin penalty.

Google Penalty RecoveryStandard1 day Classroom Course

The course aims to help you assess whether your site has been hit by a link penalty and provide you with the steps necessary to remove one. We'll discuss the types of link penalty you can receive and will help you identify how to spot, remove and avoid low quality links pointing to your site.

As well as learning how to assess the quality of backlinks, we will also teach you how to remove and disavow backlinks and how to create a Google reconsideration request.

What will I learn?
Upon completion of the course you’ll have gained the skills to:
  • Understand what is Google Penguin and how it can affect your site
  • Identify the types of backlinks and know how to find links to your site
  • Assess the quality of backlinks and understand which might trigger a Google penalty
  • Remove backlinks and compile a Google ‘disavow’ file
  • Create a Google reconsideration request for dealing with a manual link penalty
Why should I take this course?
Our Google Penalty Recovery course is aimed for the owners or managers of sites that have been hit by a Google link penalty or suspect they have an algorithmic penalty due to a drop in site performance.
It will most suit those who will be directly involved in the penalty and link removal process.
Course Overview
  • What is a Backlink
  • Backlinks and SEO
  • No-follows vs. Follow
  • Penalties and Penguin
  • Manual vs. Algorithmic
  • The History of Links
Types of Backlinks
  • The Good (review, events, PR coverage, natural links)
  • The Bad (paid for links, advertorials with followed links)
  • The Ugly (SEO directories, link farms)
How to find your Links
  • Google Search Console
  • Moz OpenSite Explorer
  • Majestic SEO
  • AH Refs
  • Link Research Tools
  • Free alternatives (including free trials)
Assessing your Links
  • Tools (including free trials)
  • What to look for
  • Automatic Classification – the pitfalls
Removing the Bad & Ugly
  • Documenting the process
  • Email structure and examples
Disavowing Backlinks
  • Important considerations
  • How to decide what to disavow
  • How to create and upload disavow files
Reconsideration Requests
  • Steps to take before submitting
  • What to include within a reconsideration request
  • How to submit a Google consideration request
Full Day£499 ex VAT
Upcoming CoursesView all
Tue | Mar 06 | 1 day
Google Penalty Recovery Standard
The Shard, London
£499 +VAT
Our facilities


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.


Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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