Whether you are selling 20, 2200 or 200,000 products online, the challenges advertisers face are the same.
Led by one of our expert PPC team, this course has been designed to help online retailers get to grips with managing shopping campaigns.
Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.
On this one day course, you’ll learn how to effectively manage your product feeds and run multiple shopping campaigns and how to provide your customers with better quality adverts relevant to their search.
Our Google Shopping course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team you want to bring up to speed in the management of shopping campaigns.
We’ll cover the fundamentals, ranging from how to create the perfect feed, to the most efficient ways to structure your inventory and discuss what bidding strategies should be employed, to ensure you’re maximising revenue while improving ROI/ROAS.
By the end of the day you’ll have gained a solid understanding of how to set up and manage a product feed with the ability to grow, improve and run multiple shopping campaigns.
What will I learn?
Upon completion of the course you’ll have gained the skills to:
Fully understand the Google Merchant Centre
Create and optimise a data feed in line with Google’s best practice
Create and optimise a shopping campaign in line with business objectives
Understand how to effectively remarket products to users who have previously viewed on site
Effectively market your products on mobile devices
Launch and sell your products on Facebook and YouTube
Why should I take the course?
If you’re an online retailer with an understanding of Google AdWords and are looking to improve your knowledge of Shopping, then this Google Shopping course is designed for you. We’ll teach you what you need to know in order to set up, optimise and run profitable shopping campaigns.