This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.
Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.
Having a basic knowledge of HTML would be an advantage but not mandatory.
All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.
Our Google Tag Manager course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team that you want to bring up to speed on how to use the GTM interface.
Since its launch in 2012, Google Tag Manager (GTM) has erupted into the tag management market gaining users faster than any other tag management solution in history.
In fact, it’s estimated that GTM currently holds 91.3% of the market share globally, making it by far the most utilised tag management solution in the market. Its success is easy to understand, with a great design offering powerful functionality and ease of use, coupled with the fact that it is free of charge, it’s been an easy decision for many companies to make the transition.
Book onto our Google Tag Manager course and you'll come away feeling confident in how to use GTM and will understand the enormous benefits and efficiency it can bring to your business.
What will I learn?
Upon completion of the course you’ll have gained the skills to:
Set up and configure Google Tag Manager
Understand how the data layer works and how it can be customised for your own tracking
Implement tags on your website in accordance with best practice
Understand the benefits and limitations of the Google Tag Manager interface
Streamline an implementation process and be confident in knowing when to review and approve tags
Why should I take this course?
This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines.
Introduction to Google Tag Manager
What you can implement and how it affects your marketing strategy
Tags, Triggers and Variables
User Interface & Management
Google Analytics & Google Tag Manager
Google Analytics tags (sessions, event and social tracking)
Cross Domain Tracking
Ecommerce Tracking for Google Analytics
Auto Event Listeners
Link, Click and Form Submit listeners
Auto event listeners
Auto event variables (Element Class, Element ID, Element URL and Element Text)
The Google Tag Manager Data Layer
Floodlight integration with Google Tag Manager
Floodlight approval process for Display Tags
AdWords tags and implementation
Custom HTML tags to implement any other script or tracking
Debugging and Publishing
Manage versions in Google Tag Manager
Preview the implementation. Debug possible errors or issues