Content Marketing Online Course

This is a fully supported, 5-week online training course delivered by our partners Red & Yellow that will introduce you to the fundamental concepts of content marketing and will teach you how to create and implement a relevant content marketing strategy for your brand or business.

Course length 5 weeks
Start date 5th Jun 2017
Register by 29th May 2017
Moderated course Full course 4 modules
£459 ex VAT

Content Marketing Online4 modules

Good content marketing is very powerful when executed effectively, which is why this course has been designed to teach you how to evaluate and implement a variety of content marketing approaches. You’ll learn how to develop a content calendar and understand how to use tools and tactics to expand your audience and online reach.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

What will I learn?
Upon completing this onlie course you'll gain the skills to:
  • Capitalise on the customer retention benefits of creating relevant and targeted content
  • Create effective content across all your channels based on insights, audience, brand and objectives
  • Understand how to distribute your content effectively on the web using a series of models, tactics and approaches
  • Optimise your content marketing using real audience insights and data
  • Conduct a content audit and develop a content marketing strategy for your business
Why should I take this course?
This course is ideal if you’re a blog custodian, social media practitioner, CRM or email marketer looking for ways to optimise your content marketing efforts.
Course Overview
Module 1: Introduction to Content Marketing
  • Understand key content marketing concepts and how to set objectives
  • Start the shift towards content marketing within your business
Module 2: Creating Marketing Content
  • Use audience, brand and market insights to start planning your content marketing strategy
  • Define your brand’s key content themes and start creating appropriate content
Module 3: Distributing Marketing Content
  • Create an effective content distribution plan and calendar to ensure you are distributing your content in the right places, at the right time
  • Encourage your community to help share your content and use creative tactics to expand the reach of your content
Module 4: Measuring and Reporting
  • Determine the objectives that you want your content marketing strategy to achieve
  • Use a wide range of analytics tools to gain real insights and continuously test and improve your content marketing strategy
Full course 5 weeks £459 ex VAT
Online Learning USPs
Online courses

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

Our Online Platform

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.


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