Digital Content & Copywriting Online Course

This is a fully supported, 10-week online training course delivered by our partners Red & Yellow and covers the copywriting and strategic skills necessary to plan, create and implement an effective digital content strategy.

Digital Content & Copywriting
Course length 10 weeks
Start date 18th Feb, 2019
Register by 11th Feb, 2019
Moderated course 8 modules
£849
ex VAT

Digital Content & CopywritingOnline8 modules

Content is an essential part of any marketing strategy and businesses that fail to recognise its importance will be left behind. This course will teach you how to create and deliver engaging content that will help build strong, trusting brand-consumer relationships.

You’ll learn how to create a content marketing plan and manage content communities across various digital platforms and channels. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Learn how to identify and create digital content
  • Understand your online audience and how to engage with them
  • How to create engaging content that generates a true value exchange with your customers
  • Become proficient at managing communities effectively across various platforms
  • Produce a portfolio of content including blogs, podcasts, web copy and social media content
Why should I take this course?
Whether you are a current or aspiring content marketer, a small business who relies on content to promote your brand or a copywriter who wants to learn how to write for the web, this course is ideal if you to be able to write compelling copy for your brand.
Course Overview
Module 1 - An Introduction to Digital Content
  • Identify digital content and explain its important
  • Recognise important brand touchpoints
Module 2 – The Basics
  • Define a target audience for content
  • Present the brand uniformly across content platforms
  • Understand how people consume digital content
  • Use persuasive language
  • Create customer personas
Module 3 – Content Planning
  • Explain how content strategy fits into the overall business strategy
  • Perform research related to content
  • Create a content plan
Module 4 – Copywriting Basics
  • Understand basic principles for digital copywriting
  • Write for websites, email, mobile and ads
Module 5 – Copywriting for Media
  • Write for social media
  • Create blogs, podcasts and write videos
  • Write a social media post, a video and a blog post
Module 6 – Community Management
  • Describe a content community
  • Conduct reputation management
  • Create a community management strategy
  • Write responses to social media comments, conduct online monitoring
Module 7 – Managing Up
  • Prepare for crisis management
  • Report on content performance
  • Create a communications plan
Module 8: Optimisation
  • Produce the best possible digital copy
  • Understand how to approach analytics
  • Explain content related ROI
  • Test content
  • Write credible copy
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
  • 8 modules (1 per week)
  • 8 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 8-10 hours of study per week (including reading the course notes, further research and assignments)
Upcoming courses
This Digital Content & Copywriting course will start on the following date:
  • 18th Feb 2019
Full Course 10 weeks£849 ex VAT
Online Learning USPs
Flexible Learning

Flexible Learning

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.

Red & Yellow

Red & Yellow

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.