Digital Copywriting Online Course

This is a fully supported, 5-week online training course delivered by our partners Red & Yellow and will provide a comprehensive guide to creating perfect online copy for effective sales and marketing.

Course length 5 weeks
Start date 5th Jun 2017
Register by 29th May 2017
Moderated course Full course 5 modules
£449 ex VAT

Digital CopywritingOnline5 modules

With thousands of messages being delivered to consumers over multiple channels every day, it’s important that you make your brand stand out to both search engines and time-starved readers. This course will help you master the ins and outs of convincing copy and how it fits into the broader digital brand strategy.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Learn how to write effective copy across a variety of media and mobile-optimised text
  • Master the ins and outs of convincing copy and search engine optimisation
  • Understand how to research your online audience to ensure copy is relevant and appealing to read
  • Be aware of best practice principles for posting content on digital assets
  • Understand technical considerations and how to test user reception to your copy
Why should I take this course?
Whether you are a current or aspiring digital copywriter, marketing creative, SEO specialist or PR practitioner this course is ideal if you need to understand how to write effective copy for digital assets.
Course Overview
Module 1: Introduction to Digital Copywriting
  • Why digital writing matters and where it falls into the broader digital strategy for your brand
  • Technical considerations inherent in crafting copy for the digital world
Module 2: Laying the Foundations
  • How brand, tone, style, and language inform the way in which you speak to your audience
  • How to accurately research your online audience to ensure that all copy is perfectly relevant and appealing to read
Module 3: Writing for Websites and Mobile Sites
  • Best practice principles for posting content on digital assets, from creating effective landing pages to the copy read on a mobile phone
  • The major differences in reader behaviour and copy considerations when writing for desktop and mobile users
Module 4: Writing for Email, Advertising, PR and Social Media
  • The different styles and challenges of writing copy for the many different digital channels available
  • The way in which the social web has altered user behaviour, and how brands can go about engaging meaningfully with customers in these social spaces
Module 5: Enhancing Your Digital Copy
  • Ways in which you can enhance and test your copy to ensure it is performing optimally
  • How to test user reception to your copy and what tweaks can be made to improve your return on investment
Full course 5 weeks £449 ex VAT
Online Learning USPs
Online courses
RED & YELLOW

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

Our Online Platform
OUR ONLINE PLATFORM

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.

ONLINE LEARNING

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