This course has been designed to arm you with the relevant skills to help you on your way to digital marketing success. We’ll give you a good insight to digital strategy, copywriting for digital, search engine marketing, online advertising, CRM and social media.
Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
What will I learn?
Upon completion of this online course you'll gain the skills to:
Raise awareness about your brand and communicate your unique offering
Become a fully rounded digital marketer
Gain a range of sought after skills in Social Media marketing, SEO and Online Advertising
Learn how to develop and implement an effective Digital Marketing Strategy
Discover hundreds of online best practices, tools, strategies and creative marketing opportunities
Why should I take this course?
This course is designed for marketers who are looking to enhance or consolidate their digital marketing knowledge and improve their career in online marketing. Whether you’re a brand manager looking to promote your brand more effectively online or a business owner wanting to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills for your career.
Module 1: Strategy
Understand digital marketing strategies and their importance
Understand why customers make the choices they do
Explain the importance of data in a customer-centric organisation
Module 2: Creating Digital Assets
Ensure digital assets are engaging and user friendly
Recognise the qualities of effective web design
Understand what mobile channels are available for marketers
Module 3: Capitalising on Digital Assets
Write engaging copy suited to readers in a digital context and search engines
Plan, research and implement an effective SEO strategy
Understand how to approach eCommerce
Module 4: Advertising
Advertise your brand on search engines with search ads and across the web using display advertising
Know which business objectives can be met with online advertising
Learn about the various ad formats, payment models and ad types available
Module 5: Direct Marketing
Understand whyCRM is essential for creating and improving positive customer relationships
Structure and design an effective marketing email
Explain how mobile can tie in and enhance your direct marketing campaigns
Module 6: Content Marketing
Implement a content marketing strategy that engages and creates value for customers
Understand how successful online videos are produced
Module 7: Social Media
Learn the best ways to engage with audiences on the main social media platforms
Create a social media strategy
Create best-practice social ads
Module 8: Optimising
Discover how to pick the right test for specific goals and purposes
Perform conversion optimisation step by step to improve marketing efforts
Understand the basics of how to approach Google Analytics and other analytics platforms
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
8 modules (1 per week)
8 assignments (1 per week, mix of quizzes and written questions)
1 research project (completed over the duration of the course)
8-10 hours of study per week (including reading the course notes, further research and assignments)
This Digital Marketing course will start on the following dates:
Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.
Red & Yellow
All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.