This course will teach you how to execute your own email campaigns effectively. We will discuss how email marketing fits into the overall digital marketing strategy, how to craft a striking newsletter and how to apply conversion and performance metrics to your marketing efforts.
Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
What will I learn?
Upon completion of this online course you'll gain the skills to:
Understand how email marketing fits into your digital marketing strategy
Effectively design and structure newsletter content in line with best practice principles
Be aware of the advantages and disadvantages of email and permission based marketing
Learn how to apply tracking and conversion metrics to your newsletter to test your campaigns
Start to execute successful email campaigns
Why should I take this course?
This course is great if you’re new to email marketing or are needing to increase sales and conversions through promotions and content marketing. The course is perfect of you want to learn how to create awareness and long-term brand loyalty in a cost-effective manner.
Module 1 - Introduction to Email Marketing
An introduction to email marketing and how it fits into an overall digital marketing strategy
he pros and cons of email and permission-based marketing, types of email, defining goals and metrics, and legal considerations
Module 2 - Getting Started
Setting up email marketing campaigns
Learning how to craft striking newsletter designs that conform to international best practice principles
How email marketers should structure their newsletter content
Module 3 - Content and Development
How to correctly write, develop and ultimately send an email
Best practice and principles for email development and sending
Module 4 - Email Marketing Optimisation
Effective optimisation of email marketing campaigns
How to understand and apply conversion and performance metrics to your marketing efforts
How to correctly implement tracking on your newsletter to test your campaigns and ensure top results
Full course 5 weeks
£359 ex VAT
Online Learning USPs
Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.
Red & Yellow
All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.
Digital Marketing Online course
Learn how to develop and implement an effective digital marketing strategy for your brand or business.